I love the Klondike Contest using Twitter mentioned in this piece and wanted to share it with you. A fun new way to engage your audience! more about “Using Twitter for PR Campaigns“, posted with vodpod
Archive for June, 2008
24 Jun
Winery Marketing: 43% of Consumers Abandon Online Shopping Carts Due to High Shipping Rates
As a follow up to yesterday’s post regarding the rise in thrifty consumer behavior, I heard this stunning statistic this morning on “Morning Express with Robin Meade”: A recent PayPal and comScore survey found that 43% of online shoppers do not proceed and purchase items, abandoning their online shopping carts, due to shipping rates [...]
23 Jun
Potential Wine Marketing Opportunity: Women Embrace Role as Chief Thrift Officer
In this morning’s Marketing Daily newsletter by Media Post, Sarah Mahoney makes a case for the fact that the recent change in the economy, more specifically the rise in gas and food prices, has brought out the thrifty, value-conscious side of many women, who have begun relishing the title of Chief Thrift Officer. The article states that [...]
19 Jun
Winery Marketing Idea: Local Focus Groups for Wineries
As I dig deeper into the wine industry and look to identify the needs of both wineries and wine lovers, I had an idea. I have noticed that it seems to be tough for wineries to gather consumer preferences and desires when planning ahead and that oftentimes wineries are counseled to resort to online surveys to gather [...]
18 Jun
Support a Great Cause: Turning Wine into Food
My friends at The Wine Spies are teaming up with the San Francisco Food Bank and Napa’s Humanitas Winery to help turn wine into food this weekend. For each bottle of Humanitas 2006 Pinot Noir that you purchase over the weekend of June 21st and 22nd via The Wine Spies web site, Humanitas and The Wine [...]
10 Jun
NY Wineries: Interested in Getting Your Wine in Front of Top Wine Bloggers?
Lenn Thompson at top blog LENNDEVOURS just announced the first Wine Bloggers Conference 2008, October 24-26 in Sonoma, CA. In his post, he presents a golden opportunity for NY State wineries: “There will be speakers like Gary Vaynerchuk and Alice Feiring, vineyard walks, tasting competitions and wine dinners. There will also be an informal [...]
2 Jun
Consumer Wine Judging Event: The Golden Nose Awards
After much anticipation, (sorry to those who had to hear about how excited I was about this event…more times than once!) I participated in the third annual Golden Nose Awards at the Corning Museum of Glass in Corning, NY. The event is a dream-come-true for Finger Lakes wine lovers, no matter what your level of understanding. [...]
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