Sometimes I have to pinch myself just to be sure I’m not dreaming. Just about a year ago, my husband and I had a serious discussion about my work-from-home business plan. I was working on projects for a great client in the B2B and Technology public relations world, making a steady stream of income and [...]
Archive for January, 2009
12 Jan
Preparing for the PALATE Showcase in Finger Lakes Wine Country
2008 certainly helped to elevate the image and awareness of the emerging world-class wine region here in the Finger Lakes. But now that we are on the stage, what do we do to keep the spotlight here and turn interest into increased wine sales? I’m strongly in favor of creating opportunities to get to know [...]
9 Jan
Winery Marketing: Where’s Your Winery’s Media Site?
One of the things I absolutely love about the wine public relations business is that there is so much to learn. Therefore, I love to incorporate teleseminars and webinars into my work week as much as I possibly can. Yesterday, during a Bulldog Reporter teleseminar on blog pitching best practices, several bloggers revealed their likes [...]
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