Archive for May, 2009
29
May
Posted by Melissa Dobson in Finger Lakes Wine, Finger Lakes Wine Country Events, Social Networking, Wine 2.0, Wine Education. Leave a Comment
Tweetup defined: a real world meeting between two or more people who know each other through the online Twitter service (source: WordSpy.com) When: Sunday, May 31st, 2009 at 2:30 PM Where: Sheldrake Point Vineyards to attend “Future, Present and Past Rieslings: A Vertical Tasting Experience” in honor of May is Riesling Month Why: for fun, [...]
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26
May
Posted by Melissa Dobson in Exploring Wine Regions, Finger Lakes Wine, Finger Lakes Wine Country Events, Harvest, Long Island Wine Country, NY Wine, Personal, Social Networking, TasteCamp EAST, Wine Blogs. Tagged: Family Love Wine blog, FERMENTATION, Melissa Dobson PR & Marketing, Open Wine Consortium, Tom Wark, wine blog, Wine Bloggers Conference, wine events. 12 Comments
As a girl with a dream to bring together my passions for learning about the wine industry, its people and places and social media, I’m celebrating the one-year anniversary of my first blog post. One year ago, I didn’t know a soul in the wine business. I started devouring wine blogs and publications and most-importantly, [...]
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22
May
Posted by Melissa Dobson in Exploring Wine Regions, Wine Blogs. Tagged: #winesofchile, Chilean Wine, Colchagua Valley, Cono Sur Pinot Noir, Gourmet, Michael Green, Wines of Chile. 5 Comments
I had the opportunity to participate in the recent online wine blogger tasting for the Wines of Chile. The tasting included a live webcast moderated by Michael Green, Wine & Spirits consultant at Gourmet magazine. Eight winemakers were available via live webcast from Santiago, Chile…cool. Michael led the tasting and asked each winemaker questions as [...]
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18
May
Posted by Melissa Dobson in Social Networking, Wine 2.0, Winery Marketing. Tagged: Twitter, Wine 2.0, Wine Marketing. 1 Comment
How does 15% of a day’s sales measure in your book? Naked Pizza, a New Orleans pizza shop with an eye on national expansion, attributed 15% of their day’s sales to purchases made by their Twitter followers at @NakedPizza. Sales were tracked by asking customers how they came to call Naked Pizza for their pizza [...]
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13
May
Posted by Melissa Dobson in Social Networking, Wine 2.0, Winery Marketing. Tagged: "public relations", Gary Vaynerchuk, PR, story telling, web 2.0, Wine Marketing, Wine Public Relations. 2 Comments
I strongly agree with Gary on the changing PR landscape. I embrace my role as an adviser to my clients, not a canned pitch writer. I highly recommend that you interface with journalists and bloggers in the places where they prefer to meet and get to know you, nowadays that is via social media more [...]
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11
May
Posted by Melissa Dobson in Social Networking, Studies and Reports, Wine 2.0, Wine Blogs, Wine Industry Reports, Winery Marketing, Winery Resource Alert. Tagged: "Michael Wangbickler", Andrew Kamphuis, Derek Bromley, Eric Hsu, Facebook, Gary Vaynerchuk, Joel Vincent, Patrick Angeles, Paul Mabray, social media, Tom Wark, Twitter, Vin65, VinTank, wine, Wine Blogs, wine industry, Wine Library TV, Wine Social Networks. 1 Comment
More than likely, if you’re reading this post, you have an interest in gaining a detailed understanding of social media platforms and those that are most relevant to the health and happiness of your winery’s business. A group of the industry’s top thought leaders at VinTank, Derek Bromley and Tom Wark have compiled the first [...]
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5
May
Posted by Melissa Dobson in Long Island Wine Country, NY Wine, TasteCamp EAST. Tagged: Allison Dubin, Channing Daughters, Christopher Tracy, Long Island Wine Country, TasteCamp EAST, wine. 3 Comments
There are a few key takeaways that left an impression on me after TasteCamp East on Long Island this past weekend. One of them is that I couldn’t help but notice that of all of the stops we made, there was one winery that managed to easily pry open the wallets of several participating bloggers [...]
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