Social Media Quick Tip: Post Quality Content on Twitter

If you’re a winery public relations and marketing person or owner who wears this hat, your head may be swirling with questions about how social interactions on platforms such as Twitter and Facebook are changing the way we “pitch” bloggers and writers and land coverage.  I know that it’s at the top of my list [...]

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Interview: Facebook’s Andrew Bosworth Talks Facebook for Wine Businesses

Video Source: WITS YouTube Channel Here’s a video interview from the Wine Industry Technology Summit earlier this year that addresses some basics of how Facebook can help wineries differentiate their brands.  There’s also some discussion around privacy settings, content appropriate for personal profiles vs. business fan pages. Key takeaways: Emphasis on the importance of telling [...]

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Winery Visits: Rooster Hill Vineyards, Keuka Spring Vineyards

On a recent fall weekend, Rich and I spent a couple of nights in modest digs on Keuka Lake with great friends of ours.  The house is on the Northwest side of the lake and featured access to a large deck poised above a bluff overlooking the lake.  The weather was quite chilly and windy [...]

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Update: Academy of Wine Communications Finger Lakes Chapter

Earlier this summer, I wrote about the development of the Academy of Wine Communications Finger Lakes Chapter. With the announcement of the AWC’s new website today, it’s time for an update. The AWC has recognized that there’s a need for an organization that will become the go-to resource for wine writers, bloggers as they seek [...]

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