Interview: Facebook’s Andrew Bosworth Talks Facebook for Wine Businesses

Video Source: WITS YouTube Channel

Here’s a video interview from the Wine Industry Technology Summit earlier this year that addresses some basics of how Facebook can help wineries differentiate their brands.  There’s also some discussion around privacy settings, content appropriate for personal profiles vs. business fan pages.

Key takeaways:

  • Emphasis on the importance of telling a story
  • Engage with your customers
  • It’s not enough to have a good wine product, how will you differentiate your wine?
  • Find the stories that consumers can latch onto
  • Your ability to communicate with multiple people via social media is greatly increased as opposed to private, individual email responses
  • If you’re not sure if you should post something on Facebook, don’t post it.
  • Facebook helps you connect in a richer, more dynamic way than traditional channels

I’ve noticed an increase in the number of Harvest reports via video, photos and posts on Facebook and Twitter here in Finger Lakes Wine Country this year.  Are you noticing an increase in interest or conversation around Harvest this year from consumers because of the reports?  Do you expect these Harvest stories to help you sell wine and wine club memberships? Any other benefits to report?

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2 responses to this post.

  1. I think this is an excellent post, definitely true! You can also use facebook to set up contests, etc. and as a discussion board… depending on how many labels you have.

    Reply

  2. Thank you, ConstanceC. Yes, I was a bit skeptical about the power of giveaways and contests, but I held my first giveaway drawing on my fan page and it was well received…and fun to do. The best posts are fan-generated and it’s tricky to have those conversations start organically. I would love to hear from wineries who have been successful in that.

    Reply

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