This is old news for some, but if you haven’t explored the status tagging feature (similar to photo tagging) on Facebook, take a few minutes and check it out. Status tagging can help your winery’s Facebook fan page to become more engaging and vibrant. Facebook users can type the “@” symbol before a Facebook fan [...]
Posts Tagged ‘Facebook’
14 Jan
Social Media Quick Tip: Tag Your Favorite Wine Brands on Facebook
Posted by Melissa Dobson in Social Media Quick Tips, Wine 2.0, Winery Marketing. Tagged: Facebook, Facebook Fan Pages, facebook for wineries, facebook marketing. 3 Comments
9 Oct
Interview: Facebook’s Andrew Bosworth Talks Facebook for Wine Businesses
Posted by Melissa Dobson in Social Networking, Wine 2.0, Winery Marketing. Tagged: Andrew Bosworth, Facebook, Facebook Fan Pages, Facebook for business, facebook for wineries, social media marketing, Wine Industry Technology Symposium, WITS. 2 Comments
Video Source: WITS YouTube Channel Here’s a video interview from the Wine Industry Technology Summit earlier this year that addresses some basics of how Facebook can help wineries differentiate their brands. There’s also some discussion around privacy settings, content appropriate for personal profiles vs. business fan pages. Key takeaways: Emphasis on the importance of telling [...]
12 Aug
Social Media Quick Tip: Add Social Media Info to Signage
Posted by Melissa Dobson in Exploring Wine Regions, Social Media Quick Tips, Social Networking, Wine Bloggers Conference, Winery Marketing. Tagged: Facebook, facebook fan page, facebook for wineries, faust, faust winery, Napa Valley, Twitter, twitter for wineries, wine, Wine 2.0, winery. 2 Comments
I bet a bunch of you are already all over this one. I spotted this signage from Faust Winery in Napa Valley during the Grand Tasting of Napa Wines at Quintessa during the recent Wine Bloggers Conference. This is a simple, low-cost branding strategy to promote your social media efforts. Once you get your customers [...]
22 Jun
Winery Facebook Fan Page: Ceja Vineyards
Posted by Melissa Dobson in Social Networking, Wine 2.0, Winery Marketing. Tagged: ceja, ceja vineyards, Facebook, facebook fan page, facebook for wineries, Winery Marketing. 2 Comments
Okay wineries. I bet you have your Facebook fan page up and running. You update it with event details, photos from your winery, photos of your bottles and labels, new release announcements. You’re thinking that you’re on track and ahead of the pack, right? Although these are all great elements for your page, take your [...]
11 May
Winery Resource Alert: The State of Wine Industry Social Media
Posted by Melissa Dobson in Social Networking, Studies and Reports, Wine 2.0, Wine Blogs, Wine Industry Reports, Winery Marketing, Winery Resource Alert. Tagged: "Michael Wangbickler", Andrew Kamphuis, Derek Bromley, Eric Hsu, Facebook, Gary Vaynerchuk, Joel Vincent, Patrick Angeles, Paul Mabray, social media, Tom Wark, Twitter, Vin65, VinTank, wine, Wine Blogs, wine industry, Wine Library TV, Wine Social Networks. 1 Comment
More than likely, if you’re reading this post, you have an interest in gaining a detailed understanding of social media platforms and those that are most relevant to the health and happiness of your winery’s business. A group of the industry’s top thought leaders at VinTank, Derek Bromley and Tom Wark have compiled the first [...]
27 Apr
Winery Resource Alert: Facebook Marketing Solutions
Posted by Melissa Dobson in Social Networking, Winery Marketing. Tagged: "social media workshop", Facebook, Facebook Marketing Solutions, Paul Mabray, vin diesel, VinTank, Winery Resource Alert. Leave a Comment
I need to apologize for my recent gap in posts. A combination of family needs and taking a deep breath by diving into more webinars, workshops and round tables pulled me away from posting here, but I’ve found some new information for you that will be helpful. Thanks for your patience during my absence! During [...]
30 Mar
Social Media Quick Tips: Do a “Gut Check” Before Posting
Posted by Melissa Dobson in Social Media Quick Tips, Social Networking, Winery Marketing. Tagged: "social media workshop", amy hoffman, catavino, damiani wine cellars, Facebook, forrester, Gabriella Opaz, Jeremiah Owyang, rooster hill vineyards, social media, Social Media Quick Tips, Twitter, Wine 2.0. Leave a Comment
I just saw this article as a “retweet” on Twitter from Gabriella Opaz, fellow wine blogger and wine marketing consultant at Catavino.net. (A retweet is when one individual copies a tweet from someone in their network and shares it with their network, according to Jeremiah Owyang of Forrester Research.) It’s important. For those who attended [...]
12 Feb
Does Your Winery Have a Facebook Profile Under Your Winery’s Name? If So, Read This.
Posted by Melissa Dobson in Social Networking, Winery Marketing. Tagged: David Whiting, Facebook, Red Newt Cellars Winery, Robbin Gheesling, Robert McIntosh, social media, Social Networking. 6 Comments
As you know, I’m a big fan of social media and the power it has to create online conversations and engagement for wineries. Although I have spent a lot of time figuring out the intricacies of several of the platforms, I’m definitely still learning as I go and want to keep you informed as well. [...]
22 Dec
Winery Marketing: It May Be Time to Create a Plan B
Posted by Melissa Dobson in Social Networking, Wine 2.0, Winery Marketing. Tagged: Facebook, Governor Paterson, New York Wine & Grape Foundation, Open Wine Consortium, Twitter, Wine 2.0, Winery Marketing. 1 Comment
After reading an email update about New York Governor Paterson’s proposed 2009-2010 budget plan that would eliminate the budget of the New York Wine & Grape Foundation, I sat back and thought about what that would mean for my friends here in the Finger Lakes wine industry. It certainly would make promoting the region more [...]
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