Have you and your staff been struggling to understand social media platforms such as Facebook, LinkedIn, Twitter, YouTube and Flickr? Is exploring this something that is still on your to-do list? Be on the lookout for an email invitation to an upcoming Social Media Basics seminar for businesses in our local community. In part, the [...]
Posts Tagged ‘“Finger Lakes Wine Country Tourism Marketing”’
12 Jan
Preparing for the PALATE Showcase in Finger Lakes Wine Country
2008 certainly helped to elevate the image and awareness of the emerging world-class wine region here in the Finger Lakes. But now that we are on the stage, what do we do to keep the spotlight here and turn interest into increased wine sales? I’m strongly in favor of creating opportunities to get to know [...]
9 Dec
Report: American Association of Wine Economists-”Modeling Perceptions Of Locally Produced Wine Among Restauranteurs In New York City”
I was just alerted to this paper by Twitter friend Tish of WineForAll.com. The abstract summary of the paper written by Trent Preszler and Todd M. Schmit for American Association of Wine Economists reads, “Poor perceived product quality, an inadequate sales force, and intense competition from wines produced elsewhere are common reasons cited for why [...]
17 Nov
Is There a Great Divide Among Wine Producers in the Finger Lakes?
As I’ve come to understand more about the present state of the Finger Lakes wine industry, a few key topics seem to bubble up to the top consistently. One that I find to be important is the question of whether or not there is a divide or segmentation of the wine producers here based on [...]
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