As I mentioned in a previous post, I’m a huge fan of Chris Brogan and the book he co-authored with Julien Smith entitled “Trust Agents.” (And Chris’ blog, newsletter…) Okay, I know I’m gushing. This isn’t meant to be a blatant push for Chris and Julien or their book. But one of the things I [...]
Posts Tagged ‘Gary Vaynerchuk’
12 Nov
Winery Marketing: “Trust Agents” Outlines How to Win Hearts and Minds
Posted by Melissa Dobson in Winery Marketing. Tagged: Chris Brogan, Gary Vaynerchuk, J Vineyards and Winery, John Corcoran, Julien Smith, Paul Mabray, Think Wine Marketing, Trust Agents, VinTank, wine, Winery Marketing. Leave a Comment
13 May
Gary Vaynerchuk on Telling Your Own Story
Posted by Melissa Dobson in Social Networking, Wine 2.0, Winery Marketing. Tagged: "public relations", Gary Vaynerchuk, PR, story telling, web 2.0, Wine Marketing, Wine Public Relations. 2 Comments
I strongly agree with Gary on the changing PR landscape. I embrace my role as an adviser to my clients, not a canned pitch writer. I highly recommend that you interface with journalists and bloggers in the places where they prefer to meet and get to know you, nowadays that is via social media more [...]
11 May
Winery Resource Alert: The State of Wine Industry Social Media
Posted by Melissa Dobson in Social Networking, Studies and Reports, Wine 2.0, Wine Blogs, Wine Industry Reports, Winery Marketing, Winery Resource Alert. Tagged: "Michael Wangbickler", Andrew Kamphuis, Derek Bromley, Eric Hsu, Facebook, Gary Vaynerchuk, Joel Vincent, Patrick Angeles, Paul Mabray, social media, Tom Wark, Twitter, Vin65, VinTank, wine, Wine Blogs, wine industry, Wine Library TV, Wine Social Networks. 1 Comment
More than likely, if you’re reading this post, you have an interest in gaining a detailed understanding of social media platforms and those that are most relevant to the health and happiness of your winery’s business. A group of the industry’s top thought leaders at VinTank, Derek Bromley and Tom Wark have compiled the first [...]
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