I have recently joined a group that I foresee as one of the future. The Academy of Wine Communications is a group of forward-thinking wine and food communications professionals interested in collaborating and shaping the future of the industry. The AWC is fueled by the passion of my colleagues, Michael Wangbickler of Balzac Communications and Caveman Wines blog who is the Executive Director and Lisa Adams Walter of Adams Walter Communications, Assistant Director. The AWC is built on the vision of original founders Paul Wagner, Harvey Posert and Sam Folsom.
The AWC has roots in the Napa/Sonoma region but has its eyes on networking and creating chapters throughout the U.S. and beyond. The first meeting of members and prospective members took place on June 30th at the Culinary Institute of America at Greystone where this video was shot. Michael walks attendees through the history and vision of the AWC…and specifically calls out the Finger Lakes region as one that we’re looking to create a vibrant chapter in. I can think of several wine PR friends here that I would love to see get involved in our chapter’s development: the Academy of Wine Communications-Finger Lakes Chapter.
As you know, wine public relations and communications is changing rapidly and it’s challenging to keep up with the latest developments and best practices. Social media is a powerful way for wineries and other wine businesses to engage and tell their stories to their prospective customers and current customers. There is a unique ability for wineries to personally respond to inquiries which is a tremendous relationship builder for them beyond tasting room interaction. By getting involved with the AWC, you can network and collaborate with other wine public relations and communications people throughout the national membership chapters and share insights on what’s working and what isn’t in new media, specifically in the wine and culinary industries.
We will also work to become a resource for bloggers and journalists who are looking for industry experts and creative content ideas. Social media allows wine PR people to get to know bloggers and journalists on a more personal level and keep attuned to their preferences and needs. The AWC is using social media tools such as Twitter, Facebook, LinkedIn, slideshare and video sharing platforms like Ustream to update members and prospective members about the group’s activities.
It’s with this type of forward thinking, collaboration and sharing that an up-and-coming region like ours will move forward and gain more visibility…and respect.