Posts Tagged ‘social media’
3 Aug
TasteLive Participants: How Are You Engaging and Posting to #TTL ?
Posted by Melissa Dobson in Exploring Wine Regions, Social Networking, TasteLive, Virtual Tastings, Wine 2.0, Winery Marketing. Tagged: #TTL, social media, Tasting, Tasting Notes, Twitter, Wine 2.0, Winery Marketing. 2 Comments
24 Aug
Top Social Media Resources: MarketingProfs Summer Series
Posted by Melissa Dobson in Social Networking, Winery Marketing. Tagged: marketingprofs, social media, social media marketing, web 2.0. 2 Comments
Many of you who know me and know my story have heard that I’ve been exploring and engaging in social media for just over a year now after entering as a skeptic. It was around that time that I became intrigued and then submerged myself in learning about how social media could help me to [...]
11 May
Winery Resource Alert: The State of Wine Industry Social Media
Posted by Melissa Dobson in Social Networking, Studies and Reports, Wine 2.0, Wine Blogs, Wine Industry Reports, Winery Marketing, Winery Resource Alert. Tagged: "Michael Wangbickler", Andrew Kamphuis, Derek Bromley, Eric Hsu, Facebook, Gary Vaynerchuk, Joel Vincent, Patrick Angeles, Paul Mabray, social media, Tom Wark, Twitter, Vin65, VinTank, wine, Wine Blogs, wine industry, Wine Library TV, Wine Social Networks. 1 Comment
More than likely, if you’re reading this post, you have an interest in gaining a detailed understanding of social media platforms and those that are most relevant to the health and happiness of your winery’s business. A group of the industry’s top thought leaders at VinTank, Derek Bromley and Tom Wark have compiled the first [...]
30 Mar
Social Media Quick Tips: Do a “Gut Check” Before Posting
Posted by Melissa Dobson in Social Media Quick Tips, Social Networking, Winery Marketing. Tagged: "social media workshop", amy hoffman, catavino, damiani wine cellars, Facebook, forrester, Gabriella Opaz, Jeremiah Owyang, rooster hill vineyards, social media, Social Media Quick Tips, Twitter, Wine 2.0. Leave a Comment
I just saw this article as a “retweet” on Twitter from Gabriella Opaz, fellow wine blogger and wine marketing consultant at Catavino.net. (A retweet is when one individual copies a tweet from someone in their network and shares it with their network, according to Jeremiah Owyang of Forrester Research.) It’s important. For those who attended [...]
23 Mar
Social Media Quick Tips: Navigating Twitter
Posted by Melissa Dobson in Social Media Quick Tips, Social Networking, Wine 2.0. Tagged: "social media workshop", social media, Social Media Quick Tips, Tweetdeck, Twhirl, Twitter, wine, Wine 2.0, Wine Marketing. 1 Comment
During the recent Social Media Workshop presented to small businesses in Finger Lakes Wine Country, one of the interactive segments involved having attendees who had brought their laptops set up a new Twitter account and profile. I wanted to share a few quick tips on getting started and getting the most out of your Twitter [...]
23 Feb
Announcing Social Media Basics Seminar for Businesses in Finger Lakes Wine Country
Posted by Melissa Dobson in Finger Lakes Wine Country Events, Social Networking, Wine 2.0. Tagged: "Finger Lakes Wine Country Tourism Marketing", "Morgen McLaughlin", Finger Lakes Wine Country, Ford Motor Company, FOX Business News, Melissa Dobson PR & Marketing, social media, Social Networking. 5 Comments
Have you and your staff been struggling to understand social media platforms such as Facebook, LinkedIn, Twitter, YouTube and Flickr? Is exploring this something that is still on your to-do list? Be on the lookout for an email invitation to an upcoming Social Media Basics seminar for businesses in our local community. In part, the [...]
12 Feb
Does Your Winery Have a Facebook Profile Under Your Winery’s Name? If So, Read This.
Posted by Melissa Dobson in Social Networking, Winery Marketing. Tagged: David Whiting, Facebook, Red Newt Cellars Winery, Robbin Gheesling, Robert McIntosh, social media, Social Networking. 6 Comments
As you know, I’m a big fan of social media and the power it has to create online conversations and engagement for wineries. Although I have spent a lot of time figuring out the intricacies of several of the platforms, I’m definitely still learning as I go and want to keep you informed as well. [...]
16 Dec
Winery Marketing: Getting to Know You Via Social Media
Posted by Melissa Dobson in Social Networking, Uncategorized, Winery Marketing. Tagged: "Adam Urbanski", "Michael Port", social media, web 2.0, Wine 2.0. Leave a Comment
Looking back on 2008, one of the best decisions I’ve made in regards to starting Melissa Dobson PR & Marketing, was to jump in and engage in social media. Initially skeptical, it didn’t take long for me to realize just how powerful some of the platforms can be for establishing a brand presence. Although informal [...]
25 Jun
Using Twitter for PR Campaigns
Posted by Melissa Dobson in Social Networking, Wine 2.0, Winery Marketing. Tagged: PR, social media, Twitter, Wine 2.0. 1 Comment
I love the Klondike Contest using Twitter mentioned in this piece and wanted to share it with you. A fun new way to engage your audience! more about “Using Twitter for PR Campaigns“, posted with vodpod
11 Mar
Social Media Quick Tips: Blog Commenting Do’s and Don’ts
Posted by Melissa Dobson in Social Networking, Wine 2.0, Wine Blogs, Winery Marketing. Tagged: blog comments, social media, Wine Blogs, workshop. 4 Comments
As a follow-up to the Social Media Workshop I conducted with Finger Lakes Wine Country Tourism Marketing Association last week, I will be offering quick tips on best practices and worst practices in social media engagement. We discussed the value of commenting on wine blogs to build your personal brand and expertise. One of the [...]
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