Posts Tagged ‘Wine 2.0’
3 Aug
TasteLive Participants: How Are You Engaging and Posting to #TTL ?
Posted by Melissa Dobson in Exploring Wine Regions, Social Networking, TasteLive, Virtual Tastings, Wine 2.0, Winery Marketing. Tagged: #TTL, social media, Tasting, Tasting Notes, Twitter, Wine 2.0, Winery Marketing. 2 Comments
12 Aug
Social Media Quick Tip: Add Social Media Info to Signage
Posted by Melissa Dobson in Exploring Wine Regions, Social Media Quick Tips, Social Networking, Wine Bloggers Conference, Winery Marketing. Tagged: Facebook, facebook fan page, facebook for wineries, faust, faust winery, Napa Valley, Twitter, twitter for wineries, wine, Wine 2.0, winery. 2 Comments
I bet a bunch of you are already all over this one. I spotted this signage from Faust Winery in Napa Valley during the Grand Tasting of Napa Wines at Quintessa during the recent Wine Bloggers Conference. This is a simple, low-cost branding strategy to promote your social media efforts. Once you get your customers [...]
30 Jul
2009 Wine Bloggers Conference: Fewer Words, More People Pictures
Posted by Melissa Dobson in Exploring Wine Regions, Social Networking, Wine 2.0, Wine Bloggers Conference, Wine Blogs. Tagged: 2009 Wine Bloggers Conference, bottleshock, bricks of wine, eric hwang, good grape, jeff lefevere, jeff stai, live blogging, marc lhormer, Napa Valley, Sonoma County, twisted oak, WBC 09, wine, Wine 2.0, Wine Bloggers Conference. Leave a Comment
There’s been so much buzz about the Wine Bloggers Conference in Napa and Sonoma, CA this year. With close to 300 attendees (and 75 waitlisted) the WBC has been a dominant topic of conversation for months now among many in the wine community. There have been several posts already as I’m late to the game. [...]
20 Jul
Academy of Wine Communications-Finger Lakes Chapter
Posted by Melissa Dobson in Social Networking, Uncategorized, Wine 2.0, Winery Marketing. Tagged: "Michael Wangbickler", Academy of Wine Communications, Lisa Adams Walter, Wine 2.0, wine PR, Wine Public Relations. 3 Comments
I have recently joined a group that I foresee as one of the future. The Academy of Wine Communications is a group of forward-thinking wine and food communications professionals interested in collaborating and shaping the future of the industry. The AWC is fueled by the passion of my colleagues, Michael Wangbickler of Balzac Communications and [...]
18 May
Still Not Utilizing Twitter and Not Sure It’s Worth Your Time?
Posted by Melissa Dobson in Social Networking, Wine 2.0, Winery Marketing. Tagged: Twitter, Wine 2.0, Wine Marketing. 1 Comment
How does 15% of a day’s sales measure in your book? Naked Pizza, a New Orleans pizza shop with an eye on national expansion, attributed 15% of their day’s sales to purchases made by their Twitter followers at @NakedPizza. Sales were tracked by asking customers how they came to call Naked Pizza for their pizza [...]
30 Mar
Social Media Quick Tips: Do a “Gut Check” Before Posting
Posted by Melissa Dobson in Social Media Quick Tips, Social Networking, Winery Marketing. Tagged: "social media workshop", amy hoffman, catavino, damiani wine cellars, Facebook, forrester, Gabriella Opaz, Jeremiah Owyang, rooster hill vineyards, social media, Social Media Quick Tips, Twitter, Wine 2.0. Leave a Comment
I just saw this article as a “retweet” on Twitter from Gabriella Opaz, fellow wine blogger and wine marketing consultant at Catavino.net. (A retweet is when one individual copies a tweet from someone in their network and shares it with their network, according to Jeremiah Owyang of Forrester Research.) It’s important. For those who attended [...]
23 Mar
Social Media Quick Tips: Navigating Twitter
Posted by Melissa Dobson in Social Media Quick Tips, Social Networking, Wine 2.0. Tagged: "social media workshop", social media, Social Media Quick Tips, Tweetdeck, Twhirl, Twitter, wine, Wine 2.0, Wine Marketing. 1 Comment
During the recent Social Media Workshop presented to small businesses in Finger Lakes Wine Country, one of the interactive segments involved having attendees who had brought their laptops set up a new Twitter account and profile. I wanted to share a few quick tips on getting started and getting the most out of your Twitter [...]
22 Dec
Winery Marketing: It May Be Time to Create a Plan B
Posted by Melissa Dobson in Social Networking, Wine 2.0, Winery Marketing. Tagged: Facebook, Governor Paterson, New York Wine & Grape Foundation, Open Wine Consortium, Twitter, Wine 2.0, Winery Marketing. 1 Comment
After reading an email update about New York Governor Paterson’s proposed 2009-2010 budget plan that would eliminate the budget of the New York Wine & Grape Foundation, I sat back and thought about what that would mean for my friends here in the Finger Lakes wine industry. It certainly would make promoting the region more [...]
16 Dec
Winery Marketing: Getting to Know You Via Social Media
Posted by Melissa Dobson in Social Networking, Uncategorized, Winery Marketing. Tagged: "Adam Urbanski", "Michael Port", social media, web 2.0, Wine 2.0. Leave a Comment
Looking back on 2008, one of the best decisions I’ve made in regards to starting Melissa Dobson PR & Marketing, was to jump in and engage in social media. Initially skeptical, it didn’t take long for me to realize just how powerful some of the platforms can be for establishing a brand presence. Although informal [...]
26 Oct
Wine Bloggers Conference in Sonoma: An Online Community Connects and Demonstrates the Collaborative Nature of Social Networking
Posted by Melissa Dobson in Social Networking, Wine 2.0, Wine Bloggers Conference. Tagged: Wine 2.0, Wine Bloggers Conference, Wine Blogs. 5 Comments
My expectations for the first Wine Bloggers Conference were high when I decided to attend early this summer. After months of getting to know several wine bloggers on Open Wine Consortium and Twitter, I was going to have the opportunity to meet my friends and fellow wine bloggers in person. I know it may seem [...]
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