Posts Tagged ‘Wine Marketing’
8
Mar
Posted by Melissa Dobson in Social Media Quick Tips, Social Networking, Uncategorized, Wine 2.0, Winery Marketing. Tagged: client, Cork'd, George Miliotes, social media for wineries, The Capital grille, Twitter, Vin 65, Vin65, wine, Wine Marketing, Winery Marketing. Leave a Comment
As you know, social media engagement is all about personal touches. Remember this when thinking through your social media presence, including Twitter. As much as possible, introduce and humanize your Twitter team. Here are a couple of great examples of brands who have added special touches to their Twitter strategies, going beyond a standard Twitter [...]
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22
Feb
Posted by Melissa Dobson in Academy of Wine Communications, Winery Marketing. Tagged: Academy of Wine Communications, Anthony Road Wine Company, Billsboro Winery, damiani wine cellars, Erica Paolicelli, Finger Lakes Tourism Alliance, Finger Lakes Wine Country Tourism Marketing Association, Heron Hill Winery, Kim Aliperti, New York Wine & Culinary Center, Ravines Wine Cellars, Red Newt Cellars, rooster hill vineyards, Shaw Vineyard, Sheldrake Point Vineyard and Cafe, Splash The Finger Lakes, Three Brothers Wineries and Estates, Wine Marketing, Wine Public Relations, Winery Marketing. Leave a Comment
Update: February meeting canceled due to winter storm warning for the region. We’re working on setting up our next meeting for Thursday, 3/18/10. Watch here for more details. February’s meeting of the Finger Lakes Chapter of the Academy of Wine Communications will be held on Thursday, February 25, 2010 at Three Brothers Wineries & Estates [...]
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1
Dec
Posted by Melissa Dobson in Winery Marketing. Tagged: Eric Asimov, Silicon Valley Bank Annual State of the, Silicon Valley Bank's State of the Wine Industry, The NY Times, The Pour, Wine Marketing. 4 Comments
Recently, this excerpt resonated with me and I thought of you. It’s from “What Will 2010 Bring for Fine Wine Sales?” the preliminary findings of Silicon Valley Bank’s Annual State of the Wine Industry Report for 2010-2011: “…the fine wine business at some point in the past decade began to believe the product was about [...]
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2
Oct
Posted by Melissa Dobson in Social Networking, Uncategorized, Wine 2.0, Winery Marketing. Tagged: Academy of Wine Communications, Finger Lakes Wine, Wine Marketing, Wine Public Relations, Winery Marketing. Leave a Comment
Earlier this summer, I wrote about the development of the Academy of Wine Communications Finger Lakes Chapter. With the announcement of the AWC’s new website today, it’s time for an update. The AWC has recognized that there’s a need for an organization that will become the go-to resource for wine writers, bloggers as they seek [...]
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18
May
Posted by Melissa Dobson in Social Networking, Wine 2.0, Winery Marketing. Tagged: Twitter, Wine 2.0, Wine Marketing. 1 Comment
How does 15% of a day’s sales measure in your book? Naked Pizza, a New Orleans pizza shop with an eye on national expansion, attributed 15% of their day’s sales to purchases made by their Twitter followers at @NakedPizza. Sales were tracked by asking customers how they came to call Naked Pizza for their pizza [...]
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13
May
Posted by Melissa Dobson in Social Networking, Wine 2.0, Winery Marketing. Tagged: "public relations", Gary Vaynerchuk, PR, story telling, web 2.0, Wine Marketing, Wine Public Relations. 2 Comments
I strongly agree with Gary on the changing PR landscape. I embrace my role as an adviser to my clients, not a canned pitch writer. I highly recommend that you interface with journalists and bloggers in the places where they prefer to meet and get to know you, nowadays that is via social media more [...]
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23
Mar
Posted by Melissa Dobson in Social Media Quick Tips, Social Networking, Wine 2.0. Tagged: "social media workshop", social media, Social Media Quick Tips, Tweetdeck, Twhirl, Twitter, wine, Wine 2.0, Wine Marketing. 1 Comment
During the recent Social Media Workshop presented to small businesses in Finger Lakes Wine Country, one of the interactive segments involved having attendees who had brought their laptops set up a new Twitter account and profile. I wanted to share a few quick tips on getting started and getting the most out of your Twitter [...]
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17
Nov
Posted by Melissa Dobson in Finger Lakes Wine, Winemaking. Tagged: "Finger Lakes Wine Country Tourism Marketing", "Morgen McLaughlin", Finger Lakes Wine, Wine Marketing. 1 Comment
As I’ve come to understand more about the present state of the Finger Lakes wine industry, a few key topics seem to bubble up to the top consistently. One that I find to be important is the question of whether or not there is a divide or segmentation of the wine producers here based on [...]
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18
Jul
Posted by Melissa Dobson in Winery Marketing. Tagged: Georgia Wine, Wine Marketing. Leave a Comment
We got our first taste of Georgia wines at the largest winery in Georgia, Chateau Elan in Braselton. This 3,500 acre winery and resort produces 20,000-25,000 cases of 22 varietals annually from 75 acres of vineyards and has a sister winery in California. Some of the wines designated as American in their names combine grapes [...]
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27
May
Posted by Melissa Dobson in Social Networking, Wine 2.0, Winery Marketing. Tagged: Twitter, Wine 2.0, Wine Marketing. Leave a Comment
I recently jumped on the Twitter bandwagon and now follow several thought leaders in the wine industry there. I’ve found the Twitter posts interesting, insightful and helpful in monitoring what is on the minds of those deep in the industry. Not all posts are about wine, some of them are personal and allow you to get to know your [...]
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