Posts Tagged ‘Wine Public Relations’
22
Feb
Posted by Melissa Dobson in Academy of Wine Communications, Winery Marketing. Tagged: Academy of Wine Communications, Anthony Road Wine Company, Billsboro Winery, damiani wine cellars, Erica Paolicelli, Finger Lakes Tourism Alliance, Finger Lakes Wine Country Tourism Marketing Association, Heron Hill Winery, Kim Aliperti, New York Wine & Culinary Center, Ravines Wine Cellars, Red Newt Cellars, rooster hill vineyards, Shaw Vineyard, Sheldrake Point Vineyard and Cafe, Splash The Finger Lakes, Three Brothers Wineries and Estates, Wine Marketing, Wine Public Relations, Winery Marketing. Leave a Comment
Update: February meeting canceled due to winter storm warning for the region. We’re working on setting up our next meeting for Thursday, 3/18/10. Watch here for more details. February’s meeting of the Finger Lakes Chapter of the Academy of Wine Communications will be held on Thursday, February 25, 2010 at Three Brothers Wineries & Estates [...]
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2
Oct
Posted by Melissa Dobson in Social Networking, Uncategorized, Wine 2.0, Winery Marketing. Tagged: Academy of Wine Communications, Finger Lakes Wine, Wine Marketing, Wine Public Relations, Winery Marketing. Leave a Comment
Earlier this summer, I wrote about the development of the Academy of Wine Communications Finger Lakes Chapter. With the announcement of the AWC’s new website today, it’s time for an update. The AWC has recognized that there’s a need for an organization that will become the go-to resource for wine writers, bloggers as they seek [...]
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20
Jul
Posted by Melissa Dobson in Social Networking, Uncategorized, Wine 2.0, Winery Marketing. Tagged: "Michael Wangbickler", Academy of Wine Communications, Lisa Adams Walter, Wine 2.0, wine PR, Wine Public Relations. 3 Comments
I have recently joined a group that I foresee as one of the future. The Academy of Wine Communications is a group of forward-thinking wine and food communications professionals interested in collaborating and shaping the future of the industry. The AWC is fueled by the passion of my colleagues, Michael Wangbickler of Balzac Communications and [...]
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13
May
Posted by Melissa Dobson in Social Networking, Wine 2.0, Winery Marketing. Tagged: "public relations", Gary Vaynerchuk, PR, story telling, web 2.0, Wine Marketing, Wine Public Relations. 2 Comments
I strongly agree with Gary on the changing PR landscape. I embrace my role as an adviser to my clients, not a canned pitch writer. I highly recommend that you interface with journalists and bloggers in the places where they prefer to meet and get to know you, nowadays that is via social media more [...]
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9
Jan
Posted by Melissa Dobson in Winery Marketing. Tagged: Pitching Tips, Wine Public Relations, Winery Marketing. 2 Comments
One of the things I absolutely love about the wine public relations business is that there is so much to learn. Therefore, I love to incorporate teleseminars and webinars into my work week as much as I possibly can. Yesterday, during a Bulldog Reporter teleseminar on blog pitching best practices, several bloggers revealed their likes [...]
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