Posts Tagged ‘wine’
8
Mar
Posted by Melissa Dobson in Social Media Quick Tips, Social Networking, Uncategorized, Wine 2.0, Winery Marketing. Tagged: client, Cork'd, George Miliotes, social media for wineries, The Capital grille, Twitter, Vin 65, Vin65, wine, Wine Marketing, Winery Marketing. Leave a Comment
As you know, social media engagement is all about personal touches. Remember this when thinking through your social media presence, including Twitter. As much as possible, introduce and humanize your Twitter team. Here are a couple of great examples of brands who have added special touches to their Twitter strategies, going beyond a standard Twitter [...]
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25
Nov
Posted by Melissa Dobson in Personal. Tagged: Anthony Road Wine Company, Bloomer Creek, Finger Lakes Wine, Personal, Red Tail Ridge Winery, Thanksgiving, wine. Leave a Comment
As you’re rushing around today, getting ready to gather with your family and friends for Thanksgiving tomorrow, let me stop you for just a moment to say thank you. I sincerely appreciate your interest in my posts and the fact that you continue to return here, even though my posting schedule is oftentimes sporadic. This [...]
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12
Nov
Posted by Melissa Dobson in Winery Marketing. Tagged: Chris Brogan, Gary Vaynerchuk, J Vineyards and Winery, John Corcoran, Julien Smith, Paul Mabray, Think Wine Marketing, Trust Agents, VinTank, wine, Winery Marketing. Leave a Comment
As I mentioned in a previous post, I’m a huge fan of Chris Brogan and the book he co-authored with Julien Smith entitled “Trust Agents.” (And Chris’ blog, newsletter…) Okay, I know I’m gushing. This isn’t meant to be a blatant push for Chris and Julien or their book. But one of the things I [...]
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5
Nov
Posted by Melissa Dobson in Finger Lakes Wine, Personal. Tagged: Anthony Road Wine Company, Finger Lakes, Finger Lakes Wine, Fulkerson Winery, Glenora Wine Cellars, John Iszard, Red Tail Ridge Winery, wine. 3 Comments
It’s not often that I have the opportunity to have a “girls weekend” like I used to before I met Rich, and I definitely miss my girl time. (Don’t worry, Rich is well aware of this and was brave enough to offer not only to host my friends for the weekend, but also to drive [...]
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6
Oct
Posted by Melissa Dobson in Finger Lakes Wine, Finger Lakes Wine Country Events. Tagged: amy hoffman, Butterwood Desserts, Dave Hoffman, Jeanne Wiltberger, Judy Wiltberger, Keuka Lake, Keuka Spring Vineyards, Mark Wiltberger, rooster hill vineyards, wine, wine tasting. Leave a Comment
On a recent fall weekend, Rich and I spent a couple of nights in modest digs on Keuka Lake with great friends of ours. The house is on the Northwest side of the lake and featured access to a large deck poised above a bluff overlooking the lake. The weather was quite chilly and windy [...]
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14
Sep
Posted by Melissa Dobson in Social Media Quick Tips, Social Networking, Wine 2.0. Tagged: Joel Vincent, Joel's Tech Adventures, Open Wine Consortium, tweetml, Twitter, VinTank, wine. 5 Comments
One of the benefits of the social media revolution is the ability to connect with the many smart, good-hearted people in the wine industry who are visionary and push forward to create better communities that are of value to us as participants. Last week, Joel Vincent founder of the Open Wine Consortium, a social media [...]
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12
Aug
Posted by Melissa Dobson in Exploring Wine Regions, Social Media Quick Tips, Social Networking, Wine Bloggers Conference, Winery Marketing. Tagged: Facebook, facebook fan page, facebook for wineries, faust, faust winery, Napa Valley, Twitter, twitter for wineries, wine, Wine 2.0, winery. 2 Comments
I bet a bunch of you are already all over this one. I spotted this signage from Faust Winery in Napa Valley during the Grand Tasting of Napa Wines at Quintessa during the recent Wine Bloggers Conference. This is a simple, low-cost branding strategy to promote your social media efforts. Once you get your customers [...]
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30
Jul
Posted by Melissa Dobson in Exploring Wine Regions, Social Networking, Wine 2.0, Wine Bloggers Conference, Wine Blogs. Tagged: 2009 Wine Bloggers Conference, bottleshock, bricks of wine, eric hwang, good grape, jeff lefevere, jeff stai, live blogging, marc lhormer, Napa Valley, Sonoma County, twisted oak, WBC 09, wine, Wine 2.0, Wine Bloggers Conference. Leave a Comment
There’s been so much buzz about the Wine Bloggers Conference in Napa and Sonoma, CA this year. With close to 300 attendees (and 75 waitlisted) the WBC has been a dominant topic of conversation for months now among many in the wine community. There have been several posts already as I’m late to the game. [...]
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11
May
Posted by Melissa Dobson in Social Networking, Studies and Reports, Wine 2.0, Wine Blogs, Wine Industry Reports, Winery Marketing, Winery Resource Alert. Tagged: "Michael Wangbickler", Andrew Kamphuis, Derek Bromley, Eric Hsu, Facebook, Gary Vaynerchuk, Joel Vincent, Patrick Angeles, Paul Mabray, social media, Tom Wark, Twitter, Vin65, VinTank, wine, Wine Blogs, wine industry, Wine Library TV, Wine Social Networks. 1 Comment
More than likely, if you’re reading this post, you have an interest in gaining a detailed understanding of social media platforms and those that are most relevant to the health and happiness of your winery’s business. A group of the industry’s top thought leaders at VinTank, Derek Bromley and Tom Wark have compiled the first [...]
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5
May
Posted by Melissa Dobson in Long Island Wine Country, NY Wine, TasteCamp EAST. Tagged: Allison Dubin, Channing Daughters, Christopher Tracy, Long Island Wine Country, TasteCamp EAST, wine. 3 Comments
There are a few key takeaways that left an impression on me after TasteCamp East on Long Island this past weekend. One of them is that I couldn’t help but notice that of all of the stops we made, there was one winery that managed to easily pry open the wallets of several participating bloggers [...]
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