Posts Tagged ‘Winery Marketing’
3
Aug
Posted by Melissa Dobson in Exploring Wine Regions, Social Networking, TasteLive, Virtual Tastings, Wine 2.0, Winery Marketing. Tagged: #TTL, social media, Tasting, Tasting Notes, Twitter, Wine 2.0, Winery Marketing. 2 Comments
8
Mar
Posted by Melissa Dobson in Social Media Quick Tips, Social Networking, Uncategorized, Wine 2.0, Winery Marketing. Tagged: client, Cork'd, George Miliotes, social media for wineries, The Capital grille, Twitter, Vin 65, Vin65, wine, Wine Marketing, Winery Marketing. Leave a Comment
As you know, social media engagement is all about personal touches. Remember this when thinking through your social media presence, including Twitter. As much as possible, introduce and humanize your Twitter team. Here are a couple of great examples of brands who have added special touches to their Twitter strategies, going beyond a standard Twitter [...]
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22
Feb
Posted by Melissa Dobson in Academy of Wine Communications, Winery Marketing. Tagged: Academy of Wine Communications, Anthony Road Wine Company, Billsboro Winery, damiani wine cellars, Erica Paolicelli, Finger Lakes Tourism Alliance, Finger Lakes Wine Country Tourism Marketing Association, Heron Hill Winery, Kim Aliperti, New York Wine & Culinary Center, Ravines Wine Cellars, Red Newt Cellars, rooster hill vineyards, Shaw Vineyard, Sheldrake Point Vineyard and Cafe, Splash The Finger Lakes, Three Brothers Wineries and Estates, Wine Marketing, Wine Public Relations, Winery Marketing. Leave a Comment
Update: February meeting canceled due to winter storm warning for the region. We’re working on setting up our next meeting for Thursday, 3/18/10. Watch here for more details. February’s meeting of the Finger Lakes Chapter of the Academy of Wine Communications will be held on Thursday, February 25, 2010 at Three Brothers Wineries & Estates [...]
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3
Dec
Posted by Melissa Dobson in Winery Marketing. Tagged: Academy of Wine Communications, Personal, Winery Marketing. 2 Comments
Attention Finger Lakes wine PR & marketing professionals: This is an open invitation to you to our next meeting on Thursday, 12/10/09. Hope you can join us! UPDATE 12/7/09: Meeting location is at Ravine’s Wine Cellars, 14630 State Route 54, Hammondsport, NY 14830. Please RSVP to melissa (dot) dobson (at) avantguild.com before 12:00 noon tomorrow [...]
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12
Nov
Posted by Melissa Dobson in Winery Marketing. Tagged: Chris Brogan, Gary Vaynerchuk, J Vineyards and Winery, John Corcoran, Julien Smith, Paul Mabray, Think Wine Marketing, Trust Agents, VinTank, wine, Winery Marketing. Leave a Comment
As I mentioned in a previous post, I’m a huge fan of Chris Brogan and the book he co-authored with Julien Smith entitled “Trust Agents.” (And Chris’ blog, newsletter…) Okay, I know I’m gushing. This isn’t meant to be a blatant push for Chris and Julien or their book. But one of the things I [...]
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2
Oct
Posted by Melissa Dobson in Social Networking, Uncategorized, Wine 2.0, Winery Marketing. Tagged: Academy of Wine Communications, Finger Lakes Wine, Wine Marketing, Wine Public Relations, Winery Marketing. Leave a Comment
Earlier this summer, I wrote about the development of the Academy of Wine Communications Finger Lakes Chapter. With the announcement of the AWC’s new website today, it’s time for an update. The AWC has recognized that there’s a need for an organization that will become the go-to resource for wine writers, bloggers as they seek [...]
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22
Jun
Posted by Melissa Dobson in Social Networking, Wine 2.0, Winery Marketing. Tagged: ceja, ceja vineyards, Facebook, facebook fan page, facebook for wineries, Winery Marketing. 2 Comments
Okay wineries. I bet you have your Facebook fan page up and running. You update it with event details, photos from your winery, photos of your bottles and labels, new release announcements. You’re thinking that you’re on track and ahead of the pack, right? Although these are all great elements for your page, take your [...]
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9
Jan
Posted by Melissa Dobson in Winery Marketing. Tagged: Pitching Tips, Wine Public Relations, Winery Marketing. 2 Comments
One of the things I absolutely love about the wine public relations business is that there is so much to learn. Therefore, I love to incorporate teleseminars and webinars into my work week as much as I possibly can. Yesterday, during a Bulldog Reporter teleseminar on blog pitching best practices, several bloggers revealed their likes [...]
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23
Dec
Posted by Melissa Dobson in Winery Marketing. Tagged: Harvey Posert, Janeen Olsen, Liz Thach, Paul Franson, Paul Wagner, Spinning the Bottle, Wine Marketing & Sales, Winery Marketing. 1 Comment
There are a couple of books that I have found invaluable this year and I thought I would share them with you. If you’re in a planning phase and looking for some guidance and fresh ideas for your winery public relations and marketing plan, you may want to add these two books to your list. [...]
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22
Dec
Posted by Melissa Dobson in Social Networking, Wine 2.0, Winery Marketing. Tagged: Facebook, Governor Paterson, New York Wine & Grape Foundation, Open Wine Consortium, Twitter, Wine 2.0, Winery Marketing. 1 Comment
After reading an email update about New York Governor Paterson’s proposed 2009-2010 budget plan that would eliminate the budget of the New York Wine & Grape Foundation, I sat back and thought about what that would mean for my friends here in the Finger Lakes wine industry. It certainly would make promoting the region more [...]
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