I recently jumped on the Twitter bandwagon and now follow several thought leaders in the wine industry there. I’ve found the Twitter posts interesting, insightful and helpful in monitoring what is on the minds of those deep in the industry. Not all posts are about wine, some of them are personal and allow you to get to know your Twitter friends more intimately i.e. what their favorite sports teams, tv shows and hobbies are.
Many of my favorite bloggers post a link to their latest blog posts on Twitter as soon as they create and post them to their blogs, providing instant access to their latest thoughts. This is great! I love this much more than checking RSS feeds because with plugins such as Twhirl, a popup notification appears in the corner of your computer.
In addition to bloggers, some winery owners are also starting to Twitter updates, adding their personal thoughts on new releases, events, which wines have been selling well and personal likes and dislikes. I think that this is a nice way for wineries to build relationships with their customers and prospective customers. Everyone seems to be thirsty for an inside perspective on wineries they would like to do business with and getting to know the owners in this quick, updated fashion can help to create interest in visiting a winery’s website and tasting room and ultimately to purchase their wine! I would love to see updates from wine makers and vineyard managers. I think consumers would respond well to educating themselves about wine and all of the complexities associated with getting a bottle to their tables in this initmate, fun environment.