Week of 9/22/08
- Solid scores for the 2007 vintage of Finger Lakes wines continue with The Wine Advocate’s David Schildknecht rating four of the region’s wines from 86 to 88 on the 100 point scale.
Herman J Wiemer
Riesling 2007 Finger Lakes Late Harvest score: 88 / $25
Landing 2007 Finger Lakes Cabernet Franc T 23 score: 88 / $18
Wiemer Johannisberg 2007 Finger Lakes Riesling Dry score: 87 / $19
Riesling 2007 Finger Lakes Semi Dry score: 86 / $15
- In these uncertain and scary economic times, is there a market for “cheap chic” wines? This article on the popularity of value store brands such as those carried by Target, who is now finding success in repositioning itself as the merchandiser of affordable chic goods, brought to mind a possible marketing strategy for wineries: producing a line of wallet-friendly but still elegant, quality wines. It may be as simple as taking your table blends or meritage and recreating and redesigning their labels and names while keeping bottle prices affordable. Some beautiful examples of label designs can be found here. Click through and get the creative juices flowing!