For Week of 10/6/08:
- This week, freelance writer Patricia Savoie featured The Finger Lakes in a seven-page spread in Sommelier Journal. The publication has carved out a niche as “the only magazine specifically targeting restaurant wine professionals. Wine retailers, importers and distributors, winemakers, and serious wine consumers will all be strong secondary markets. In fact, anyone who is serious about wine will be interested in this magazine.” There is also a forum post about the article beginning a discussion debating whether or not one of the reasons that the Finger Lakes wine industry has not been able to break out into the mainstream is due to lack of production. Thus far, only Bob Madill of Sheldrake Point Vineyard and Finger Lakes Wine Alliance has responded with his views. If you have a moment, and would like to provide your insight into the wine industry in the Finger Lakes, go to the forum and set up a profile so that your views can be heard. These types of forums are valuable, free educational and marketing vehicles that can create two-way conversations and drive further understanding and awareness to the region as well as to you and your winery as a source of information and quality wine. And it shows that you’re plugged in and interested in supporting the efforts of your fellow winery owners.
- Looking for further insight into how social media can help you? See a recent post by Judd Wallenbrock, Owner & Founder, Humanitas Winery; President/GM, Michel-Schlumberger Wine Estate, and check out the comments section to decide for yourself. Judd explores how blogs and other social media platforms allow for the return of two-way conversation in the wine world.
- The Wine Bloggers Conference is just over a week away with over 150 wine bloggers from across the U. S. expected to attend and participate. Lenn Thompson at LENNDEVOURS blog was the driving force behind creating an opportunity for an informal tasting of New York wines during the conference. See Lenn’s post and thoughts on the upcoming conference here. Lenn and I are both planning on representing and educating attendees about the wines of New York within casual conversations as well as during the tastings. Many of the attendees originally connected via a social network called Open Wine Consortium. I highly recommend visiting the site, poking through the content, forums, groups and members and setting up a profile for yourself. This site attracts the thought leaders in the industry, those who are pushing the envelope and embracing new technologies because of the power these strategies have for wineries and wine businesses. If you haven’t participated in social networks much, I recommend setting up a profile, filling it out completely including links to your website and a clear description of who you are and what your business is. Then you may want to “lurk” for a bit, or just look around at the conversations taking place, utilize the search function and look for content relevant to your wine business, AVA or related subjects and once you feel comfortable, start by joining into a discussion and posting your views. Avoid pitching yourself/your business or using marketing speak in your posts as these types of posts will be seen as self-promoting and will turn off members. The purpose is to collaborate, educate and add to the conversation rather than push your wares. There is a strong sense of community among members of OWC which is now being taken offline and to the Wine Bloggers Conference.
Cheers to you until next week and thank you to all of my wine friends who have been extremely supportive and helpful in introducing me to their wine friends…it is very much appreciated!