Archive for October 22nd, 2008

Interview Series: Finger Lakes Visionaries #3-Frederick Frank, President of Dr. Konstantin Frank Vinifera Wine Cellars

I was recently honored with an invitation to the celebration of the release of Dr. Frank’s N90 Riesling Clone and had an opportunity to meet and share lunch with Frederick Frank, President of Dr. Konstantin Frank Vinifera Wine Cellars. I found him to be gracious, down-to-earth and passionate about the future of the Finger Lakes wine industry.

Frederick, Willy and Dr. Konstantin Frank

Frederick, Willy and Dr. Konstantin Frank

Melissa Dobson: Tell me about how you selected the Finger Lakes region to pursue your passion for wine.

Frederick Frank: I spent many summers while in school working with my grandfather, Dr. Konstantin Frank. I enjoyed learning from him and realized at an early age that I wanted to continue the family winery. My father, Willy, took over the winery in 1984 from his father Konstantin who started the winery in 1962. Willy encouraged me to get a good education and experience before joining the winery full time. I received my B.S. from Cornell University School of Agriculture. After graduation I went to work for Banfi Vintners as a sales manager in New England. In 1982 I left Banfi to attend the Geisenheim School of Viticulture and Enology in Germany. I was then rehired by Banfi Vintners to be their Managing Director for Banfi Vineyards in Old Brookville, New York. In 1993 my father was hospitalized and asked me to return to Dr. Frank’s Winery as President. I have enjoyed working at Dr. Frank’s Winery and look forward to passing the reigns on to my son, Kyle, after he has completed his education and gained experience.

MD: If you could deliver a “State of the Finger Lakes Wine Region” speech today, which main points would you include?

FF: I have seen the Finger Lakes Wine Region experience many changes in the last 45 years.When my grandfather started the family winery in 1962 as an all Vinifera Winery he was laughed at and ridiculed by many industry and academic leaders. He was called ,”the crazy old doctor on the hill”. Today many of those industry leading wineries are no longer in business because they failed to adapt to changing consumer tastes demanding higher quality wines made from the Vinifera grapes. Recently the New York Wine & Grape Foundation hired the market research firm, Wine Opinions, to do a study on brand awareness among the 240 wineries in New York. The winery with the highest brand recognition among New York wineries was Dr. Konstantin Frank which was picked by 17% of the respondents. The winery that came in second had a 5% recognition rating. We have worked hard through three generations to increase the brand awareness of our winery and the Finger Lakes region. We have improved quality and increased production at the same time we have expanded distribution of our wines to over 30 states and several foreign countries.I believe the Finger Lakes Wine Region is becoming known as the best cool climate region in America. This gives us an advantage in producing wines from the Northern European grape varieties. Our cool climate then becomes an asset and allows us to compete among the best wines in America.

MD: Are you satisfied with the visibility and progress of the region? If yes, please explain why. If not, what are the strategies that you favor to raise awareness?

FF: We need to continue to work to improve the visibility and progress of the Finger Lakes region. This starts with wine quality and ends with wine marketing. Awareness for the Finger Lakes region will be improved by working together with all the wineries and attractions to promote the region.

MD: What are your greatest challenges in promoting your wine, both to consumers and to the trade?

FF: We need to continue to gain more recognition for our wines and the Finger Lakes region. We are a small region that has to gain more credibility by producing world class cool climate wines.

MD: What hopes and dreams do you have for the future of the Finger Lakes Wine Region?

FF: I believe the Finger Lakes Wine Region will continue to grow and gain more credibility as America’s best cool climate region. I am excited to see more of my fellow Finger Lakes vintners following Dr. Frank’s lead and planting Vinifera grapes. I want to thank you for your fine coverage of the Finger Lakes Wine Region.

Thank YOU, Frederick.