Have you and your staff been struggling to understand social media platforms such as Facebook, LinkedIn, Twitter, YouTube and Flickr? Is exploring this something that is still on your to-do list? Be on the lookout for an email invitation to an upcoming Social Media Basics seminar for businesses in our local community. In part, the invitation reads:
Dear Finger Lakes Wine Country community,
Please join Morgen McLaughlin, President of Finger Lakes Wine Country Tourism Marketing and Melissa Dobson, owner of Melissa Dobson PR and Marketing, for a full-day session on Wednesday, March 4, 2009 from 10 AM-3 PM at the Watkins Glen Harbor Hotel to address the basics of social media, answer your questions and talk through how social media platforms can help you to create connections with your customers and drive sales. This will be an intimate, interactive session where your questions and input will be welcome.
Our goal is to educate you and your staff on the different social media platforms and help you to determine
immediate next steps to get your program planned, up and running. Details to come, but among the key topics
we’ll flesh out during the session are:
* What is Facebook, Twitter, Open Wine Consortium, Flickr, YouTube, top wine blogs and why should I spend time there?
* How do I engage in social media in an effective manner and elevate my company’s brand to my target audience?
* Best practices/worst practices.
* Who should be the voice of my business?
* Current business examples-social media.
* Blogs: should I start one? What do I need to consider? What are the advantages of engaging via blog comments?
* Why should I care what someone is having for lunch? Isn’t that a waste of my time?
* How does all of this discussion help me to sell more wine, room nights, and tickets?
I would love to hear your questions on social media here so that Morgen and I can address them during the session.
Check out this recent report from FOX Business News on how Ford Motor Company is using Twitter and other social media platforms to humanize the Ford brand and interact and connect one on one with people in an effort to engage in valuable conversations with them.
In an exchange on Twitter with social media visionary Rodney Rumford, Scott Monty of Ford Motor Company summed up their philosophy on the advantage of engaging on Twitter, “It allows us to humanize the brand by connecting 1:1 with people, and it publicly demonstrates our commitment to conversation.”
Take note: this type of conversation and engagement is now expected by customers and prospective customers. It’s an important part of long-tail marketing efforts. And I think you’ll find it to be a fun and engaging way to attract like-minded customers and keep in touch with your biggest fans.