Announcing Social Media Basics Seminar for Businesses in Finger Lakes Wine Country

Social Media Logos by Sean McColgan.

Have you and your staff been struggling to understand social media platforms such as Facebook, LinkedIn, Twitter, YouTube and Flickr?  Is exploring this something that is still on your to-do list?  Be on the lookout for an email invitation to an upcoming Social Media Basics seminar for businesses in our local community. In part, the invitation reads:

Dear Finger Lakes Wine Country community,

Please join Morgen McLaughlin, President of Finger Lakes Wine Country Tourism Marketing and Melissa Dobson, owner of Melissa Dobson PR and Marketing, for a full-day session on Wednesday, March 4, 2009 from 10 AM-3 PM at the Watkins Glen Harbor Hotel to address the basics of social media, answer your questions and talk through how social media platforms can help you to create connections with your customers and drive sales.  This will be an intimate, interactive session where your questions and input will be welcome.

Our goal is to educate you and your staff on the different social media platforms and help you to determine
immediate next steps to get your program planned, up and running.  Details to come, but among the key topics
we’ll flesh out during the session are:

* What is Facebook, Twitter, Open Wine Consortium, Flickr, YouTube, top wine blogs and why should I spend time there?
* How do I engage in social media in an effective manner and elevate my company’s brand to my target audience?
* Best practices/worst practices.
* Who should be the voice of my business?
* Current business examples-social media.
* Blogs:  should I start one?  What do I need to consider?  What are the advantages of engaging via blog comments?
* Why should I care what someone is having for lunch?  Isn’t that a waste of my time?
* How does all of this discussion help me to sell more wine, room nights, and tickets?

I would love to hear your questions on social media here so that Morgen and I can address them during the session.

Check out this recent report from FOX Business News on how Ford Motor Company is using Twitter and other social media platforms to humanize the Ford brand and interact and connect one on one with people in an effort to engage in valuable conversations with them.

In an exchange on Twitter with social media visionary Rodney Rumford, Scott Monty of Ford Motor Company summed up their philosophy on the advantage of engaging on Twitter, “It allows us to humanize the brand by connecting 1:1 with people, and it publicly demonstrates our commitment to conversation.”

Take note:  this type of conversation and engagement is now expected by customers and prospective customers.  It’s an important part of long-tail marketing efforts.  And I think you’ll find it to be a fun and engaging way to attract like-minded customers and keep in touch with your biggest fans.

5 responses to this post.

  1. Posted by Peter on February 26, 2009 at 9:08 am

    Melissa, Is there a fee for the event? Do we register with you? This is a great idea and it comes at the right time for us. Peter


  2. Peter,

    Yes the fee is $50/person including lunch. We’re offering a discounted rate of $40/person for 3 or more attendees from one business. I’ll forward you the invite sent to FLWC’s database. RSVP’s are due on Friday, 2/27/09 at 5PM.

    Thanks, Peter!


  3. I am so sorry I missed your seminar. Our office team was in Ithaca for a ‘hunker down strategic planning session’ with our Board of Directors. It was incredibly enlightening as I’m sure your seminar was. Are you planning a part two?


    • Hi Meg,

      I’m currently assessing and following up with our workshop attendees to gauge interest in future seminars.
      There has been a positive response to date. I am also planning on taking the workshop “on the road” to interested businesses.

      If your group would like a quote to bring this presentation to your office or an advanced session, click the email me link
      under Contact Info on the right column of my blog. I really enjoyed having a group for the workshop because attendees got
      a lot of useful information from each other during the interactive discussions, so you may want to consider teaming up with another
      office or business for the workshop.

      Talk to you soon, Meg!


  4. Thanks, Melissa.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: