Winery Resource Alert: The State of Wine Industry Social Media

logoVinTank

More than likely, if you’re reading this post, you have an interest in gaining a detailed understanding of social media platforms and those that are most relevant to the health and happiness of your winery’s business. A group of the industry’s top thought leaders at VinTank, Derek Bromley and Tom Wark have compiled the first whitepaper specifically for the wine industry entitled, “The State of Wine Industry Social Media.”

The paper contains some tech-speak that may look a bit scary at first, but hang in there and read through to the end. These guys are in-the-know, have strong relationships in the wine industry with bloggers, traditional media and developers and seek to help you, the winery principal, to navigate and gain an understanding of the social media landscape. Facebook, Twitter, Wine Blogs, Wine Social Networks, Gary V and Wine Library TV are detailed specifically pertaining to their relevance to wineries and wine retailers.

Paul Mabray and team are eager to receive questions or input on the report and can be reached at: ADDRESS: 1250 Main Street Suite #270 Napa, CA 94559 • PHONE: 800.605.8265 • WEB: vintank.com • EMAIL: info@vintank.com
TWITTER: twitter.com/vintank • FACEBOOK: http://bit.ly/14R1mf

Or comment on the Tasting Room blog at pressdemocrat.com http://tastingroom.pressdemocrat.com/default.asp?item=2375378

A special thank you to the VinTank team for mentions of myself, my client Andrew Kamphuis at Vin65 and senior strategist and wine blogger friend, Michael Wangbickler, on their thank you page.

UPDATE (5/12/09)

If you would like to listen to Paul Mabray discuss some of the key findings of the report, check this out http://www.newwineconsumer.com/2009/05/vintank/

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One response to this post.

  1. Posted by marktnorman on May 12, 2009 at 11:01 am

    Melissa, having read this report I agree entirely. If you add in the recently released report by SVB “2009-2010 State of the Wine Industry” the report by VinTank is even more important. The economic environment is changing all the rules and those in the wine industry will need to adopt or face a very uncertain future!

    Reply

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