Academy of Wine Communications-FLX: Invitation to our next meeting

Attendees to Our Info Meeting at Heron Hill Winery

Attention Finger Lakes wine PR & marketing professionals:  This is an open invitation to you to our next meeting on Thursday, 12/10/09.  Hope you can join us!  UPDATE 12/7/09: Meeting location is at Ravine’s Wine Cellars, 14630 State Route 54,  Hammondsport, NY 14830. Please RSVP to melissa (dot) dobson (at) before 12:00 noon tomorrow if you’ll be attending.

Hi all,

For those who haven’t discovered us, the Academy of Wine Communications is a group of wine communications pros based in Napa, CA (history with a developing chapter here in the Finger Lakes. Our goal is to bring wine communications professionals together to share and discuss hot topics and the latest developments in the wine PR & marketing industry. Additionally, the AWC strives to provide resources to wine writers and bloggers. We held our first small info meeting last month and now moving forward with our next meeting. We’re planning monthly meetings through April and then will reassess meeting frequency during busy season.

The next meeting of the Academy of Wine Communications-Finger Lakes Chapter is set for next Thursday, 12/10 from 12-1:30, meeting location is still TBD. If you have or can suggest a winery (preferred) or restaurant (that serves a lot of local wines of course!) where we can either bring in our own lunches or order lunch, please reply back ASAP. Also, if you plan to attend, please email me back by Monday to RSVP so that I can plan for the appropriate venue.

Here’s what we have lined up for our next meeting:

* Hot topics

* Recent wine PR/marketing challenges

* Best/worst practices

* Blogger relations

* Chapter Officers

* Meeting calendar through April

* Open floor (as time allows): share current initiatives, recent events ie Spit & Twit, books, resources etc. (please feel free to bring any books, websites etc. to share)

Don’t forget, you can list yourselves on the AWC site’s wine PR directory

I’d love your help in spreading the word to anyone involved in Finger Lakes wine PR and marketing interested in attending our next meetings. The main home page for the AWC is, check out the resources tab for: Job Board, Useful Links, Social Media including blogger relations tips. We’re also updating on the Academy of Wine Communications Facebook Fan Page. Your suggestions and feedback are welcome there too. (Will be closing down the AWC-FLX fan page very soon, so please join the main AWC page)

Hope to see you all soon.

Thanks so much!


melissa (dot) dobson (at)


2 responses to this post.

  1. (Sorry I pressed the ENTER BUTTON before I proofed)


    Hope that this finds you well. Not sure if we met at the Wine Bloggers’ Conference in Santa Rosa. After reading your blog, particularly the post about the Academy of Wine Communication0s, I would like to ask a favor of you. I would appreciate your feedback on a new venture that we are in the process of launching –

    After 15 years of running an Interactive development / Corporate Social Media business, and inspired by my experience at the Wine Bloggers’ Conference, I have decided to follow a new passion and to create an online service that gracefully pairs wine bloggers and wine brands.

    I would love your feedback (and the feedback of anyone else in your chapter that might be interested in sharing their thoughts).

    Thanks and all the best,

    James Harris
    CEO and Chief Storyteller
    Elemental Interactive / ListenShare / Artisanal Influence
    404 975 4921


  2. Hi James,

    One of the key topics of interest to the winery PR and marketing people I speak with is blogger relations. As you know, bloggers differ from journalists in the way they prefer to be engaged with and won’t hold back if they feel that they’re being lumped into a group with impersonal, spammy pitches.

    There have also been questions about how to determine credibility and influence in an effort to prioritize bloggers to receive precious few samples that some wineries have to offer for review. Any tools that can help wineries to navigate through the ever-increasing numbers of wine bloggers to determine a good match of interests for both the bloggers and the wineries are needed, especially for those wineries who don’t have the resources to dedicate to a full-time PR & marketing person.

    What has the response been like from the bloggers you’ve approached about Artisinal Influence?
    I’m adding Artisinal Influence to our topics of discussion at the next Academy of Wine Communications meeting here in the Finger Lakes. Thanks for commenting here about it!



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