Archive for January, 2010

Social Media Quick Tip: Tag Your Favorite Wine Brands on Facebook

This is old news for some, but if you haven’t explored the status tagging feature (similar to photo tagging) on Facebook, take a few minutes and check it out.

Status tagging can help your winery’s Facebook fan page to become more engaging and vibrant.  Facebook users can type the “@” symbol before a Facebook fan page name that they’re a fan of along with the first few letters of the fan page right after the @ sign, and Facebook begins to populate your friends names and fan pages for you to click on, creating a direct link to the page (or personal profile) and also appearing on that fan page or profile.

For example, you work for a winery.  Your personal profile oftentimes has updates about your day at the winery, but those updates don’t make it over to your winery’s fan page because you’re running short on time.  Here’s what you can do to save time and get your fan page updated more easily.

1. Go to your personal profile.

2. Type your update text into the “What’s On Your Mind” box and be sure to type @xyzwinery within your update text.  You’ll see choices pop up after you type the @ symbol.  (ie Just finished bottling  2008 @xyzwinery Cabernet Franc with barely a bottle broken!)

3. Click on the appropriate fan page link after the @ symbol and finish your update.

The update will now appear on both your personal profile page and the winery’s fan page if they allow links from fans to show on their wall.  If your winery doesn’t allow links from fans, I highly recommend that you do so by adjusting your fan page settings.  Organic content from fans is the lifeblood of a successful fan page.

I bet you have some Facebook-savvy customers who will follow your lead and tag their updates about you and their wine experiences with you.  Let’s help each other out and tag other wineries and businesses on Facebook when we’ve visited them.   (I don’t seem to have the ability to status tag from my blackberry’s Twitterberry app just yet)

Photo credit: respres flickr photos http://www.flickr.com/photos/respres

Academy of Wine Communications:Twitter Basics Immersion for Wineries

Winter Beauty on Keuka Lake

Our next meeting of the Academy of Wine Communications here in the Finger Lakes will be followed by an interactive Twitter Basics Immersion for Wineries for AWC members.  The meeting and seminar will be held at Ravines Wine Cellars on Keuka Lake thanks to their offer to host us and let us utilize their wireless connectivity.  Date is still TBD but watch for info soon.

Update: Meeting and Twitter Immersion date set for Wednesday, 1/27/10

  • Topics for Twitter Immersion to include:
    • No question too simple, be sure to ask those questions that have been keeping you from engaging more frequently
    • Basics of Twitter, hashtags, Tweetdeck, what are people saying?, following and joining conversations
    • What to do everyday to get the most from Twitter
    • Topics, what are engaging topics? How not to tweet only “sales-y” content, getting the most from Twitter conversations

    Would love to have this be interactive, so if you’re an advanced Tweeter, it would be great to have you stay and participate to help other members if your schedule allows.

So I ask my friends and advanced Tweeters (Tweeps), what tips can you offer to Academy of Wine Communications members in Finger Lakes Wine Country who are just getting started on Twitter?  Or have set up profiles but are feeling stuck?  Your comments and suggestions, if they’re good :) , will be presented during our session and you will receive mad love from our group and maybe gain a few new followers.  Muchos gracias!

Happy 2010 from Family, Love, Wine!!

Frying Cheese Pierogis for Christmas with my little sis

Wishing you all of the love, success, happiness and new wine discoveries in the New Year.  I hope to continue to evolve both my business and the content here to bring you more consistent and helpful info.  I’d love to connect and help you with questions via Twitter @MelissaDobson, on Facebook at facebook.com/MelissaDobsonPRMarketing , or via email at melissa (dot) dobson (at) avantguild (dot) com.  See you soon!

Very best to you always,

Melissa Dobson

Follow

Get every new post delivered to your Inbox.