Archive for the ‘Studies and Reports’ Category

Winery Resource Alert: The State of Wine Industry Social Media


More than likely, if you’re reading this post, you have an interest in gaining a detailed understanding of social media platforms and those that are most relevant to the health and happiness of your winery’s business. A group of the industry’s top thought leaders at VinTank, Derek Bromley and Tom Wark have compiled the first whitepaper specifically for the wine industry entitled, “The State of Wine Industry Social Media.”

The paper contains some tech-speak that may look a bit scary at first, but hang in there and read through to the end. These guys are in-the-know, have strong relationships in the wine industry with bloggers, traditional media and developers and seek to help you, the winery principal, to navigate and gain an understanding of the social media landscape. Facebook, Twitter, Wine Blogs, Wine Social Networks, Gary V and Wine Library TV are detailed specifically pertaining to their relevance to wineries and wine retailers.

Paul Mabray and team are eager to receive questions or input on the report and can be reached at: ADDRESS: 1250 Main Street Suite #270 Napa, CA 94559 • PHONE: 800.605.8265 • WEB: • EMAIL:

Or comment on the Tasting Room blog at

A special thank you to the VinTank team for mentions of myself, my client Andrew Kamphuis at Vin65 and senior strategist and wine blogger friend, Michael Wangbickler, on their thank you page.

UPDATE (5/12/09)

If you would like to listen to Paul Mabray discuss some of the key findings of the report, check this out


Trends: 2009 Will Be Year Of Comfort Food, Cocktails, Organic/Fresh Labels and Mediterranean Dishes


A new report from Chicago-based market research firm Mintel predicts that the recession will be profitable for those companies catering to an increased interest in comfort foods, classic cocktails, organic/fresh food labels and Mediterranean dishes.  So which wines pair well with braised pork, olives or hummus?

Tasting room staffers:  You may want to work these trends into your suggestions to visitors when describing recommended food and wine pairings while pouring or accompanying visitors to the wine racks for purchases.

Winery marketing and web teams:  E&J Gallo has a food and wine pairing guide and Turning Leaf has a food and wine pairing wheel.

If your winery hosts food and wine pairing events, a similar interactive tool could be incorporated into your web content to bring visitors/customers back to your site.  You can also include a link to any of your favorite recipes and plug your in-house chef at the same time.  Add your winery’s own personal touch to these and other tools and keep your strategies consistent with your established winery brand.

This is a good time to think ahead, respond to trends and lifestyle changes and proactively seek to cater to the every day interests of your visitors and customers.  If you haven’t tuned into the Food Network, browsed through Food & Wine or Better Homes and Gardens, or clicked through Smitten Kitchen blog in awhile, check them out in the name of research.   Happy New Year!