As you know, social media engagement is all about personal touches. Remember this when thinking through your social media presence, including Twitter. As much as possible, introduce and humanize your Twitter team. Here are a couple of great examples of brands who have added special touches to their Twitter strategies, going beyond a standard Twitter presence to introduce and promote their Twitter teams.
The Capital Grille
A simple, dedicated Twitter page for The Capital Grille’s Master Sommelier, George Miliotes invites web visitors to engage with George on Twitter. The Capital Grille’s main navigation bar also includes a button linking to George’s twitter profile.
The team at Cork’d, an unpretentious wine consumer review site, designed a Twitter background that shows “Who’s Talking” from their company’s Twitter profile @Corkd (see above). Each Cork’d team member signs their initials at the end of their tweets to let followers know which of the four of them tweeted. I liked this so much that I recommended it to my clients at Vin65 and we implemented it onto our new @vin65team Twitter page.
It excites me to see brands embracing the opportunity to engage with their customers and clients on Twitter by adding these types of personal touches to their marketing strategies. Have you seen any others that you like or have you implemented some into your branding?