Posts Tagged ‘facebook fan page’

Social Media Quick Tip: Add Social Media Info to Signage

july 2009, wbc, personal 055

I bet a bunch of you are already all over this one.  I spotted this signage from Faust Winery in Napa Valley during the Grand Tasting of Napa Wines at Quintessa during the recent Wine Bloggers Conference.

This is a simple, low-cost branding strategy to promote your social media efforts.  Once you get your customers there, you know what happens eventually: they’ll start talking to you and hopefully providing valuable information on their likes and dislikes, preferences and experiences with your wine brand.

Although this sign was on a table at a tasting, you can also create signage that is representative of your brand’s look and feel and post them in your tasting room, create postcards, add your social media info to your business cards, print out pages and include in the bottom of customer shopping bags, include in your shipment boxes.

If you’re a winery who is already promoting your pages this way, I would love to have you upload your photos to the fan photos section of my Facebook fan page.  That way we can see each other’s signage and use the photos for info on how to fan each other’s pages.

And it certainly doesn’t hurt to have a smiling staff member to promote the info either.

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Winery Facebook Fan Page: Ceja Vineyards

Amelia, Pedro, Armando and Martha Ceja

Amelia, Pedro, Armando and Martha Ceja

Okay wineries.  I bet you have your Facebook fan page up and running.  You update it with event details, photos from your winery, photos of your bottles and labels, new release announcements.  You’re thinking that you’re on track and ahead of the pack, right?

Although these are all great elements for your page, take your strategy one step further.  Gather your staff and have a no-holds-barred discussion of what it is about your winery that your customers and wine club members LOVE about you.  Make sure that that core of your brand is woven into each and every post.  Ceja Vineyards in Napa and Sonoma is a great example of a winery fan page that does this very effectively.  Here’s why:

  • Ceja Vineyards is founded by a Latino family of first-generation Mexican-American winegrowers from Napa and Sonoma Valleys named Amelia, Pedro, Armando and Martha Ceja.
  • The Cejas’ page exudes a tight-knit, hard-working family winery that is proud of its heritage and carries its fun, warm Latino roots into each post.  The Ceja Vineyards staff all contribute to the page and there’s a familiar, friendly voice that says, “Hola Friends!”
  • For example, a Ceja Vineyards staff person posted that it was Amelia Ceja’s birthday along with a picture of her.  Amelia received birthday wishes there from fans.
  • The page has a post that links to a cool wine and music site that features Ceja Vineyards wines with music from Tito Puente, a famous Latin jazz artist.  Click on the songs and it transports you to a fun time that requires a Latino wine.
  • The Cejas have posted a photo album called “In the Beginning” that tells the story of the winery’s roots.  You can see the passion and enthusiasm in the faces of the family members.  After checking out their page, you get a true sense of who they are and what their wines mean to them.
One family in the Ceja gang - Ariel, Amelia, Navek, Dalia and Pedro Ceja

One family in the Ceja gang - Ariel, Amelia, Navek, Dalia and Pedro Ceja

  • Most importantly, the Cejas respond to comments personally and regularly.  Muy bueno!!