Posts Tagged ‘facebook marketing’

Social Media Quick Tip: Tag Your Favorite Wine Brands on Facebook

This is old news for some, but if you haven’t explored the status tagging feature (similar to photo tagging) on Facebook, take a few minutes and check it out.

Status tagging can help your winery’s Facebook fan page to become more engaging and vibrant.  Facebook users can type the “@” symbol before a Facebook fan page name that they’re a fan of along with the first few letters of the fan page right after the @ sign, and Facebook begins to populate your friends names and fan pages for you to click on, creating a direct link to the page (or personal profile) and also appearing on that fan page or profile.

For example, you work for a winery.  Your personal profile oftentimes has updates about your day at the winery, but those updates don’t make it over to your winery’s fan page because you’re running short on time.  Here’s what you can do to save time and get your fan page updated more easily.

1. Go to your personal profile.

2. Type your update text into the “What’s On Your Mind” box and be sure to type @xyzwinery within your update text.  You’ll see choices pop up after you type the @ symbol.  (ie Just finished bottling  2008 @xyzwinery Cabernet Franc with barely a bottle broken!)

3. Click on the appropriate fan page link after the @ symbol and finish your update.

The update will now appear on both your personal profile page and the winery’s fan page if they allow links from fans to show on their wall.  If your winery doesn’t allow links from fans, I highly recommend that you do so by adjusting your fan page settings.  Organic content from fans is the lifeblood of a successful fan page.

I bet you have some Facebook-savvy customers who will follow your lead and tag their updates about you and their wine experiences with you.  Let’s help each other out and tag other wineries and businesses on Facebook when we’ve visited them.   (I don’t seem to have the ability to status tag from my blackberry’s Twitterberry app just yet)

Photo credit: respres flickr photos http://www.flickr.com/photos/respres

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