Posts Tagged ‘marketing’

Trends: 2009 Will Be Year Of Comfort Food, Cocktails, Organic/Fresh Labels and Mediterranean Dishes


A new report from Chicago-based market research firm Mintel predicts that the recession will be profitable for those companies catering to an increased interest in comfort foods, classic cocktails, organic/fresh food labels and Mediterranean dishes.  So which wines pair well with braised pork, olives or hummus?

Tasting room staffers:  You may want to work these trends into your suggestions to visitors when describing recommended food and wine pairings while pouring or accompanying visitors to the wine racks for purchases.

Winery marketing and web teams:  E&J Gallo has a food and wine pairing guide and Turning Leaf has a food and wine pairing wheel.

If your winery hosts food and wine pairing events, a similar interactive tool could be incorporated into your web content to bring visitors/customers back to your site.  You can also include a link to any of your favorite recipes and plug your in-house chef at the same time.  Add your winery’s own personal touch to these and other tools and keep your strategies consistent with your established winery brand.

This is a good time to think ahead, respond to trends and lifestyle changes and proactively seek to cater to the every day interests of your visitors and customers.  If you haven’t tuned into the Food Network, browsed through Food & Wine or Better Homes and Gardens, or clicked through Smitten Kitchen blog in awhile, check them out in the name of research.   Happy New Year!