Posts Tagged ‘Napa Valley’

Social Media Quick Tip: Add Social Media Info to Signage

july 2009, wbc, personal 055

I bet a bunch of you are already all over this one.  I spotted this signage from Faust Winery in Napa Valley during the Grand Tasting of Napa Wines at Quintessa during the recent Wine Bloggers Conference.

This is a simple, low-cost branding strategy to promote your social media efforts.  Once you get your customers there, you know what happens eventually: they’ll start talking to you and hopefully providing valuable information on their likes and dislikes, preferences and experiences with your wine brand.

Although this sign was on a table at a tasting, you can also create signage that is representative of your brand’s look and feel and post them in your tasting room, create postcards, add your social media info to your business cards, print out pages and include in the bottom of customer shopping bags, include in your shipment boxes.

If you’re a winery who is already promoting your pages this way, I would love to have you upload your photos to the fan photos section of my Facebook fan page.  That way we can see each other’s signage and use the photos for info on how to fan each other’s pages.

And it certainly doesn’t hurt to have a smiling staff member to promote the info either.

july 2009, wbc, personal 054

Advertisements

2009 Wine Bloggers Conference: Fewer Words, More People Pictures

Live Blogging Fast & Furious

Live Blogging Fast & Furious

There’s been so much buzz about the Wine Bloggers Conference in Napa and Sonoma, CA this year.  With close to 300 attendees (and 75 waitlisted) the WBC has been a dominant topic of conversation for months now among many in the wine community.  There have been several posts already as I’m late to the game.  But I had to show you the Wine Bloggers Conference in pictures.  Recognize anyone?

Jeff Stai aka El Jefe-one of the best social brand builders in our industry

Jeff Stai aka @eljefetwisted-One of the Best Social Brand Builders in Our Industry

Here we are at the Russian River Valley Winegrowers After Party

Here we are at the Russian River Valley Winegrowers After Party

Jeff Lefevere Diving In Before Live Blogging

Jeff Lefevere Pouring for Dinner

Murphy-Goode's Hardy Wallace Bringin' On the Fun

Murphy-Goode's Hardy Wallace Bringin' On the Fun

Bottleshock's Marc Lhormer-Double Fisted

Bottleshock's Marc Lhormer-Double Fisted

For truly exceptional blogger photos, see Bricks of Wine’s Eric Hwang’s photostream.