Posts Tagged ‘social media marketing’

Interview: Facebook’s Andrew Bosworth Talks Facebook for Wine Businesses

Video Source: WITS YouTube Channel

Here’s a video interview from the Wine Industry Technology Summit earlier this year that addresses some basics of how Facebook can help wineries differentiate their brands.  There’s also some discussion around privacy settings, content appropriate for personal profiles vs. business fan pages.

Key takeaways:

  • Emphasis on the importance of telling a story
  • Engage with your customers
  • It’s not enough to have a good wine product, how will you differentiate your wine?
  • Find the stories that consumers can latch onto
  • Your ability to communicate with multiple people via social media is greatly increased as opposed to private, individual email responses
  • If you’re not sure if you should post something on Facebook, don’t post it.
  • Facebook helps you connect in a richer, more dynamic way than traditional channels

I’ve noticed an increase in the number of Harvest reports via video, photos and posts on Facebook and Twitter here in Finger Lakes Wine Country this year.  Are you noticing an increase in interest or conversation around Harvest this year from consumers because of the reports?  Do you expect these Harvest stories to help you sell wine and wine club memberships? Any other benefits to report?

Top Social Media Resources: MarketingProfs Summer Series

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Many of you who know me and know my story have heard that I’ve been exploring and engaging in social media for just over a year now after entering as a skeptic.  It was around that time that I became intrigued and then submerged myself in learning about how social media could help me to make my dream of helping wineries and small businesses become a reality.  Originally, I thought that traditional public relations and marketing services would be my core offerings.  But now, my business has evolved.  I find that I’m being sought out to help my clients with humanizing their brands and social media mentoring. And my dreams of a successful, fun business have been coming true.

I don’t call myself a social media expert, but mentoring based on my observations, studies and experience is a more accurate description of what I’ve been tasked with by my clients.  This is the first of a series of my top resources to pay attention to as you explore the possibilities in social media for your business or personal brand.

MarketingProfs Social Media Summer Series

This is a stellar line-up of thought leaders in social media.  The series is in progress, but if you purchase a Premium Plus membership, you gain access to all of the archived webinars with materials to play on demand.  I’ve viewed two of the series of nine so far and they are full of the latest research and information on relationship building, creating content, measurement, creating community, using social media for B-to-B marketing, public relations and to drive sales.  I’ve been a MarketingProfs Premium Plus member for several months now and I highly recommend their program to you.

The tactic that has been most helpful to me in navigating and embracing social media is reading about it regularly, attending webinars such as this series and keeping an eye on what’s happening with thought leaders who have successfully built their personal brands as trusted experts in their industries.  Much of the latest I’ve found by following thought leaders on Twitter and Facebook!

Are you already attending the series?  What are your impressions?  A recommended next step is to seek out your favorite presenters in this series on Twitter, Facebook and/or their blogs and watch for their updates.