Posts Tagged ‘Twitter’
Posted by Melissa Dobson in Exploring Wine Regions, Social Networking, TasteLive, Virtual Tastings, Wine 2.0, Winery Marketing. Tagged: #TTL, social media, Tasting, Tasting Notes, Twitter, Wine 2.0, Winery Marketing. 2 comments
Posted by Melissa Dobson in Social Media Quick Tips, Social Networking, Uncategorized, Wine 2.0, Winery Marketing. Tagged: client, Cork'd, George Miliotes, social media for wineries, The Capital grille, Twitter, Vin 65, Vin65, wine, Wine Marketing, Winery Marketing. Leave a comment
As you know, social media engagement is all about personal touches. Remember this when thinking through your social media presence, including Twitter. As much as possible, introduce and humanize your Twitter team. Here are a couple of great examples of brands who have added special touches to their Twitter strategies, going beyond a standard Twitter presence to introduce and promote their Twitter teams.
The Capital Grille
A simple, dedicated Twitter page for The Capital Grille’s Master Sommelier, George Miliotes invites web visitors to engage with George on Twitter. The Capital Grille’s main navigation bar also includes a button linking to George’s twitter profile.
The team at Cork’d, an unpretentious wine consumer review site, designed a Twitter background that shows “Who’s Talking” from their company’s Twitter profile @Corkd (see above). Each Cork’d team member signs their initials at the end of their tweets to let followers know which of the four of them tweeted. I liked this so much that I recommended it to my clients at Vin65 and we implemented it onto our new @vin65team Twitter page.
It excites me to see brands embracing the opportunity to engage with their customers and clients on Twitter by adding these types of personal touches to their marketing strategies. Have you seen any others that you like or have you implemented some into your branding?
Our next meeting of the Academy of Wine Communications here in the Finger Lakes will be followed by an interactive Twitter Basics Immersion for Wineries for AWC members. The meeting and seminar will be held at Ravines Wine Cellars on Keuka Lake thanks to their offer to host us and let us utilize their wireless connectivity. Date is still TBD but watch for info soon.
Update: Meeting and Twitter Immersion date set for Wednesday, 1/27/10
- Topics for Twitter Immersion to include:
- No question too simple, be sure to ask those questions that have been keeping you from engaging more frequently
- Basics of Twitter, hashtags, Tweetdeck, what are people saying?, following and joining conversations
- What to do everyday to get the most from Twitter
- Topics, what are engaging topics? How not to tweet only “sales-y” content, getting the most from Twitter conversations
Would love to have this be interactive, so if you’re an advanced Tweeter, it would be great to have you stay and participate to help other members if your schedule allows.
So I ask my friends and advanced Tweeters (Tweeps), what tips can you offer to Academy of Wine Communications members in Finger Lakes Wine Country who are just getting started on Twitter? Or have set up profiles but are feeling stuck? Your comments and suggestions, if they’re good 🙂 , will be presented during our session and you will receive mad love from our group and maybe gain a few new followers. Muchos gracias!
Posted by Melissa Dobson in Social Media Quick Tips, Social Networking, Wine 2.0, Winery Marketing. Tagged: evan dawson, Finger Lakes Wine Country, Heron Hill Winery, Kitty Oliver, The New York Cork Report, Twitter, twitter for wineries. 2 comments
If you’re a winery public relations and marketing person or owner who wears this hat, your head may be swirling with questions about how social interactions on platforms such as Twitter and Facebook are changing the way we “pitch” bloggers and writers and land coverage. I know that it’s at the top of my list of things to pay attention to and I’ll continue to share what I discover with you here.
This social media quick tip demonstrates a very simple example of how a local winery’s public relations person posted content onto Twitter and had it picked up by a local wine blogger, landing a photo featured in his blog post within an hour of their exchange on Twitter.
The winery PR person is Kitty Oliver at Heron Hill Winery, who has consistently been one of the region’s most forward-thinking public relations and marketing representatives. The blogger who picked up the photo and got permission to use it via Twitter is Evan Dawson, Finger Lakes Editor at the New York Cork Report. (Disclosure: I have contributed posts to The New York Cork Report for the Finger Lakes)
The exchange occurred last Friday morning with Kitty posting photos of the snowfall at Heron Hill Winery to Twitter. Evan spotted the photos, liked one and found it relevant to his post about the effect that unseasonably low temperatures followed by predicted Indian Summer conditions will have on the vines and grape development here in the Finger Lakes. Within a few minutes and via Twitter post, Evan secured permission from Kitty to use the photo for his post.
Kitty shares tips from her experience with using Twitter to engage with wine writers, bloggers and enthusiasts for Heron Hill:
“Twitter has been a great tool for Heron Hill Winery as far as getting information out quickly. We’re connecting directly, if a media person or consumer needs more information we go from there. Posting pictures has been helpful too, I can show people what I’m talking about, especially when it comes to harvest. People want to SEE the grapes, SEE the crush pad and SEE the people behind the wine. You have to be yourself on Twitter because people can sense sincerity and relate to it. It requires a personal touch and you have to be ready to engage, learn and share what’s really going on. Your relationships will be better for it. It takes time to learn the Twitter ropes, but once you get it, it’s a lot of fun and a great tool.”
Evan’s advice for those venturing into social media:
“Social media starts with being social. Profound, I know. Seriously, though – you’re not going to develop a strong and loyal readership through social media unless you show people you care about them. You read their stuff. You react to their posts. You answer their questions. You show some personality. Over time, we’ve been able to develop a strong following that responds when we have questions or need help. In this case, we didn’t have to ask Heron Hill for photos — they were savvy enough to post them. But had we simply tweeted about a need for harvest photos, I have no doubt we’d have a virtual pile of them within minutes. And that only makes our blog better.”
There’s still some work to be done in my observation. Some Twitter peeps are showing up just when they need something and to promote their own interests and then disappear without really interacting or helping anyone else. Although that may provide a bit of benefit, showing up consistently and following Kitty and Evan’s tips lead to much more robust engagement and benefits for you and your brand.
One of the benefits of the social media revolution is the ability to connect with the many smart, good-hearted people in the wine industry who are visionary and push forward to create better communities that are of value to us as participants.
Last week, Joel Vincent founder of the Open Wine Consortium, a social media platform for wine industry members, VinTank and Joel’s Tech Adventures blog created a list of over 1000 members of the OWC who are also on Twitter via an application called TweetML. There are 11 groups of around 100 members listed and by clicking each of the links after entering your Twitter account login info, you can easily begin following other wine loving members of the Open Wine Consortium instead of having to manually search them out.
By doing so, your Twitter community becomes vastly larger to meet and mingle and I noticed a lot of chatter on Twitter about the quick increase in wine followers that came after Joel posted the links. Sure there will be more tweets to scan through but we’ll get used to that and that’s a small price to pay for the opportunity to connect and stay connected with new friends who love to hear us talk about wine, life and our passion for the industry.
Posted by Melissa Dobson in Exploring Wine Regions, Social Media Quick Tips, Social Networking, Wine Bloggers Conference, Winery Marketing. Tagged: Facebook, facebook fan page, facebook for wineries, faust, faust winery, Napa Valley, Twitter, twitter for wineries, wine, Wine 2.0, winery. 2 comments
I bet a bunch of you are already all over this one. I spotted this signage from Faust Winery in Napa Valley during the Grand Tasting of Napa Wines at Quintessa during the recent Wine Bloggers Conference.
This is a simple, low-cost branding strategy to promote your social media efforts. Once you get your customers there, you know what happens eventually: they’ll start talking to you and hopefully providing valuable information on their likes and dislikes, preferences and experiences with your wine brand.
Although this sign was on a table at a tasting, you can also create signage that is representative of your brand’s look and feel and post them in your tasting room, create postcards, add your social media info to your business cards, print out pages and include in the bottom of customer shopping bags, include in your shipment boxes.
If you’re a winery who is already promoting your pages this way, I would love to have you upload your photos to the fan photos section of my Facebook fan page. That way we can see each other’s signage and use the photos for info on how to fan each other’s pages.
And it certainly doesn’t hurt to have a smiling staff member to promote the info either.
How does 15% of a day’s sales measure in your book? Naked Pizza, a New Orleans pizza shop with an eye on national expansion, attributed 15% of their day’s sales to purchases made by their Twitter followers at @NakedPizza. Sales were tracked by asking customers how they came to call Naked Pizza for their pizza that day. To further enhance the campaign, Naked Pizza co-founder Jeff Leach took out a billboard near the restaurant advertising their Twitter handle… simple and brilliant!
AdAge’s Abbey Klaassen includes a quick list of tips for local businesses looking to use Twitter in her article, “Twitter Proves Its Worth as a Killer App for Local Businesses.”
If that hasn’t convinced you to put Twitter on your radar, check out cnet’s “When Twitter met food trucks.” Now you just need to brainstorm and implement a strategy that is true to your brand and gets that register ringing today.