Posts Tagged ‘Winery Marketing’
Update: February meeting canceled due to winter storm warning for the region. We’re working on setting up our next meeting for Thursday, 3/18/10. Watch here for more details.
February’s meeting of the Finger Lakes Chapter of the Academy of Wine Communications will be held on Thursday, February 25, 2010 at Three Brothers Wineries & Estates at Stoney Lonesome Wine Cellars on Seneca Lake, 623 Lerch Road in Geneva, NY. The meeting will be held from 10:00 AM-12:30 PM with breakfast provided by Three Brothers Wineries & Estates. Attendees: feel free to bring a bottle to share during the meeting and RSVP for new members is greatly appreciated ASAP to Melissa Dobson at (917) 816-5424 or email@example.com.
Topics to include:
- Identifying wine influencers
- How to turn wine blog reviews into sales $$
- New York Cork Report: Mini-Rieslings: Hazlitt Hopes To Take a Major Step With Customers http://bit.ly/cm6Ydf, alternative packaging
- Viticulture 2010 takeaways: Erica Paolicelli of Three Brothers Wineries & Estates
- Vino Visit and Cellar Pass
If you haven’t joined us yet, check us out. Wineries and wine marketing groups that have attended include: Heron Hill Winery, Splash The Finger Lakes, Finger Lakes Tourism Alliance, Damiani Wine Cellars, Ravines Wine Cellars, Finger Lakes Wine Country Tourism Marketing Association, Anthony Road Wine Company, Three Brothers Wineries & Estates, Sheldrake Point Vineyard and Cafe, Red Newt Cellars, Rooster Hill Vineyards, Shaw Vineyard and New York Wine & Culinary Center. Bring a favorite bottle and your notebook, it’s a great excuse to get out and talk wine marketing over a glass of vino with Finger Lakes winery owners and marketers. See you there!
Attention Finger Lakes wine PR & marketing professionals: This is an open invitation to you to our next meeting on Thursday, 12/10/09. Hope you can join us! UPDATE 12/7/09: Meeting location is at Ravine’s Wine Cellars, 14630 State Route 54, Hammondsport, NY 14830. Please RSVP to melissa (dot) dobson (at) avantguild.com before 12:00 noon tomorrow if you’ll be attending.
For those who haven’t discovered us, the Academy of Wine Communications is a group of wine communications pros based in Napa, CA (history http://academyofwine.org/awc/about/history/) with a developing chapter here in the Finger Lakes. Our goal is to bring wine communications professionals together to share and discuss hot topics and the latest developments in the wine PR & marketing industry. Additionally, the AWC strives to provide resources to wine writers and bloggers. We held our first small info meeting last month and now moving forward with our next meeting. We’re planning monthly meetings through April and then will reassess meeting frequency during busy season.
The next meeting of the Academy of Wine Communications-Finger Lakes Chapter is set for next Thursday, 12/10 from 12-1:30, meeting location is still TBD. If you have or can suggest a winery (preferred) or restaurant (that serves a lot of local wines of course!) where we can either bring in our own lunches or order lunch, please reply back ASAP. Also, if you plan to attend, please email me back by Monday to RSVP so that I can plan for the appropriate venue.
Here’s what we have lined up for our next meeting:
* Hot topics
* Recent wine PR/marketing challenges
* Best/worst practices
* Blogger relations
* Chapter Officers
* Meeting calendar through April
* Open floor (as time allows): share current initiatives, recent events ie Spit & Twit, books, resources etc. (please feel free to bring any books, websites etc. to share)
Don’t forget, you can list yourselves on the AWC site’s wine PR directory http://academyofwine.org/awc/resources/wine-pr-directory/
I’d love your help in spreading the word to anyone involved in Finger Lakes wine PR and marketing interested in attending our next meetings. The main home page for the AWC is academyofwine.org, check out the resources tab for: Job Board, Useful Links, Social Media including blogger relations tips. We’re also updating on the Academy of Wine Communications Facebook Fan Page. Your suggestions and feedback are welcome there too. (Will be closing down the AWC-FLX fan page very soon, so please join the main AWC page)
Hope to see you all soon.
Thanks so much!
melissa (dot) dobson (at) avantguild.com
This isn’t meant to be a blatant push for Chris and Julien or their book. But one of the things I believe you come here for is my opinion on discoveries that can help you to grow your business and keep you on track to continue to engage with and build a community of enthusiasts for your winery brand. I understand that your days are busy so I love to bring you resources to help you to do that. Being a solopreneur affords me the flexibility to watch out for things for you that I strongly believe can help you to tell your winery’s unique story to those who want to hear about it the most and will in turn tell their friends about you. “Trust Agents” outlines best practices for using the web to build influence and teaches you how to earn trust and build relationships that can benefit you and your community.
If you’ve been reading my posts on social media, have attended workshops or webinars but still feeling like you’re not sure what to do next or if you can improve results on what you’re already doing out there on the web, Chris, Julien and “Trust Agents” offers guidance and actionable steps. And there’s a really cool story about J Vineyards and Winery in Sonoma and how one of their staff members won the trust of tech blogger Robert Scoble and got him to buy a case of wine from the winery after winning him over. Plus, there’s a bit on Gary Vaynerchuk and how he makes us want to buy his products.
The book was also recently listed as one of the recommended books for those interested in digital marketing for the wine industry by Paul Mabray, founder and Chief Strategy Officer at VinTank in a post on John Corcoran’s Think Wine Marketing blog. If you’d rather listen to an audiobook version, there’s one available via Amazon.
Have you already read “Trust Agents?” What are the takeaways that resonated most that can be applied to a winery’s business plan?