The AWC has recognized that there’s a need for an organization that will become the go-to resource for wine writers, bloggers as they seek sources within the industry to interview for articles and posts. Having this information readily available on the AWC site will be a time saver for both writers/bloggers and PR and marketing representatives and becomes a first step in getting them connected.
The rapidly changing wine communications industry has made it difficult to keep up with the latest in best practices for engaging with wine writers and bloggers. The Academy of Wine Communications plans to open and facilitate conversations surrounding these topics in order to keep members up to speed and ready to apply traditional methods and the latest in social technologies to help them tell their winery’s stories, establish trusted relationships with writers/bloggers and plant the seeds for coverage in a manner in which writers and bloggers want to be engaged with.
I’ve been honored with the role of Finger Lakes Chapter Director of the AWC. My goal is to organize and facilitate a strong chapter here in order to help keep the Finger Lakes wine region in-the-know, front and center in the world of wine public relations and marketing. With the increase in interest in the region and the people behind the numerous wineries here, it’s prime time to continue actively collaborating and pushing forward. Let’s do all we can to make it easy for writers and bloggers to contact us and get the information, photos, videos and samples needed in a buttoned-up, efficient manner so that those writers and bloggers will come back for future articles and posts. One of the best ways to stay updated on things is to reach out to and participate in conversations with wine communicators in other regions.
With that, our first meeting will be an info session to discuss the organization and get your input on the shape of our chapter. I’m working on the details but look for it to be sometime in November after Harvest, and you can count on a glass of wine or two. What are some of the things that you would like to see the Academy of Wine Communications help you with? In the meantime, check out the Resources pages on the site for info that can help you right away. And be sure to submit your contact information to be included in the Wine PR Directory.